84444.com 2009 Summary
For several years now, many marketers have wondered if this
was The Year of Mobile.
If 2009 was any indication, The Year of Mobile has
not only come, but bigger things are coming in 2010 for the
service that The New York Times called “the most
powerful advertising medium of all-time.”
Thanks to the increasing traction of mobile
marketing in the United States, and a new and
improved mobile marketing 2.0 web site, 84444.com enjoyed a
banner year in 2009. It established over 5000 mobile marketing
promotions with household name brands such as Subway, 7-11,
Cache, Lexus, and Domino’s. Major radio groups such as Clear
Channel, CBS Radio, and Beasley Broadcasting learned the
benefits of mobile marketing with 84444.com. The innovative
new site also provided mobile marketing solutions to many
prestigious universities including Duke, Louisiana Tech, Princeton,
Florida A & M, and Virginia Commonwealth.
Throughout the year, 84444.com was able to provide its
customers with interactive and broadcast mobile marketing
solutions that furthered the advertiser’s unique one-on-one
relationship with its customers.
- 84444.com helped develop very valuable databases for
brands, companies, and interested parties. In
some cases, this opt-in database exceeded 100,000 opt-in
users.
- mobile coupon In some cases, redemption
rates reached over 12% thanks in part to a viral forwarding
of the coupons from original recipients to friends and
family.
- Text message sweepstakes continued to be
the greatest mechanism for creating an opt-in database for
companies and brands.
- Text message voting was used by numerous
media outlets to immediately gauge public opinion on issues
or select a winner. Some media used premium SMS and 900 numbers to garner additional revenue
for an interactive voting product.
- Some customers combined the use of interactive voice
response technology with interactive text message marketing
to maximize participation.
“Our growth in 2009 has been nothing short of phenomenal,”
said Bob Bentz, president of Advanced Telecom Services, the
company that provides 84444.com. “The great thing about mobile
marketing is that mobile advertising costs are cheap; you can
get involved with 84444.com for as little as $79. Many
advertisers have said that mobile marketing offered the best
ROI of all of their media that they used.”
About 84444.com
84444.com is version 2.0 of Advanced Telecom Services
mobile marketing product. It was designed to offer an
interactive mobile marketing tool to advertisers, advertising
agencies, organizations, and radio stations. 84444.com offers
not only interactive text messaging and bulk sms services, but
also provides special solutions for mobile coupons and text
message sweepstakes.
About Advanced Telecom Services
Advanced Telecom Services has been providing interactive
telemedia solutions to advertising agencies and media since
1989. In addition to mobile marketing, its product line
includes IVR service bureau solutions for 800 numbers and 900
numbers, voice personals, internet
dating, and text message dating. Advanced Telecom Services
is the parent company of Advanced Mobile Solutions and Spark
Network Services and has international offices in Canada,
Jamaica, United
Kingdom, Ireland, Czech Republic, and Slovakia.
Contact an ATS representative today by email.
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