Apr
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Online Dating Strong Despite Economy

Author advanced34    Category Dating     Tags , , ,

The stock market is down and most people’s 401K’s look more like 101K’s today.

But, don’t tell the online dating market about the poor economy, because it doesn’t really notice.

Internet dating sites are booming and theories abound as to why.  Perhaps, it’s because laid off people have more time on their hands.  Maybe, they need to find somebody who has a job to help them through tough economic times.  Or, maybe people are just looking for a little romantic excitement to get them out of the doldrums from the doom and gloom that is reported in the news every night.

The fact is that as most businesses have gone south, online dating has been soaring.  Business is up “about 30%” at online dating provider MatchLink which provides internet dating solutions to radio stations and newspapers in the United States and Canada. 

“Our business is, unfortunately, driven by separation, and financial problems are the major cause of marriages breaking up,” said Bob Bentz, president of Advanced Telecom Services–the company behind the MatchLink brand.  “Our best customer is the separated and divorced 35 to 45-year-old woman and we’ve been seeing that end age grow to the mid-50′s recently.”

According to a recent article in The Economist, 25% more women are actively seeking relationships due to the poor economy.  That’s good news for media wishing to offer an internet dating solution to their readers or listeners.

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