VoiceTone For Rotary Dial Phones

advanced34    800 Numbers, 900 Numbers, Cool Stuff, IVR, Technology     % homes with rotary phones, rotary phones

When Advanced Telecom Services began in 1989, it wanted a differentiator

In 1990, 38.5% of US households used rotary dial phones like this one.

in the IVR marketplace.  It wanted something so that it could deliver value to the caller over what other 800 number IVR and 900 number service bureaus offered.

That differentiator was VoiceTone — ATS’s exclusive voice recognition software that enabled rotary dial callers to say their selection as opposed to pressing it on a touchtone phone.

While speech recognition might seem commonplace today, back in 1990, it was far from common.  Rotary callers were simply not able to interact with automated telephone systems until Advanced Telecom Services’ VoiceTone came on the scene.

And, back in 1990, this was a significant market as 38.5% of all households used rotary dial phones!  (See Page 199 of Adult Literacy and New Technologies).

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