Browsing all articles from November, 2010
Nov
10
0

New Logos for WebFriends

Author Anthony Wayne    Category Dating, media     Tags ,

WebFriends is our online dating brand that we market to newspapers.  An online dating site for newspapers can generate significant additional revenue and be a great community builder for a media web site.

The current WebFriends logo had been used for many years and it was due for an upgrade.  “We believe the new WebFriends logo is indicative of a more modern look that better denotes the online dating industry for the 2010′s,” said Bob Bentz, president of Advanced Telecom Services.  “No doubt that our newspaper customers will be very pleased with the new look that shows how traditional newspapers are evolving into the digital era.”

Nov
9
0

Cell Phone Only Households USA and Canada

Author Anthony Wayne    Category Canada, Cell Phones     Tags , ,

Projections for cell phone only households in the USA and Canada as provided by CRTC.ca.

Figure 11. Forecast of wireless-only households in Canada and the U.S.62

This chart on two axes compares the forecast percentage of wireless-only households in the US and Canada annually from 2003 to 2012. The % of households in the US that were wireless-only in 2003 was 4.2% and in Canada the percentage was 1.9%. The % of households in the US that were wireless-only in 2004 was 6.1% and in Canada the percentage was 2.7%. The % of households in the US that were wireless-only in 2005 was 8.4% and in Canada the percentage was 4.8%. The % of households in the US that were wireless-only in 2006 was 12.8% and in Canada the percentage was 5.1%. The % of households in the US that were wireless-only in 2007 was 12.8% and in Canada the percentage was 5.1%. The % of households in the US that were wireless-only in 2008 was 19.0% and in Canada the percentage was 8.0%. The projected % of households in the US that will be wireless-only in 2009 is 22.0% and in Canada the percentage is 10.3%. The projected % of households in the US that will be wireless-only in 2010 is 26.0% and in Canada the percentage is 11.8%. The projected % of households in the US that will be wireless-only in 2011 is 29.0% and in Canada the percentage is 13.4%. The projected % of households in the US that will be wireless-only in 2012 is 32.0% and in Canada the percentage is 15.0%.

Nov
8
0

Why Develop Apps for just iPhones?

Author Anthony Wayne    Category Mobile Apps     Tags ,

It is always surprising when I see companies developing mobile apps for some phones and not for others!  Sure, there is greater uptake for most apps on iPhones than on Blackberry’s, but why not serve the entire market?

At Advanced Telecom Services, our mobile apps development team provides apps for all phones, not just Apple.  And, all of our development is done right here in the USA.

Nov
6
1

Top Newspaper Web Sites

Author Anthony Wayne    Category Dating, media     Tags , , ,

The New York Times, an Advanced Telecom Services customer for personals, is the most visited site in the nation among print publications.

Advanced Telecom Services offers an online dating solution for newspapers and radio stations to promote a custom web site with the look and feel of the media partner, but with the power of the Match.com database in the background.  It’s a great source of NTR for the media partner and a great builder of community.


Top 10 Visited U.S. Print Media Websites, September 2010
Rank Website Market Share Of Visits
1 The New York Times 4.44%
2 USA Today 2.81%
3 People Magazine 1.90%
4 The Washington Post 1.80%
5 TV Guide.com 1.64%
6 Sports Illustrated 1.19%
7 The Wall Street Journal 1.19%
8 NY Daily News 1.13%
9 Boston Globe 0.93%
10 Examiner 0.93%
Note: The Hitwise data featured is based on U.S. market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
Source: Hitwise
Nov
5
0

Stereo Retailer Drives Sales with 84444.com

Author Anthony Wayne    Category mobile marketing, Text Messaging     Tags , , ,
mobile marketing stereos

Darrel Dickinson, Stereo Designs

“When I put a message on my sign outside or my newspaper ad I get text responses. Customers come into the store with their phones open to the text message and want the special offer,” said Darrell Dickinson at Stereo Designs in Ardmore, Oklahoma, in a story told to industry web site 12 Volt News.

Dickinson has discovered the power of mobile marketing for retail stores like his. With a young male demo, it couldn’t be a better targeted way to reach his customers who are most likely to be buyers.

The Ardmore, Oklahoma store has already directly attributed at least one sale to the mobile marketing. One morning, Dickinson decided to give away some koozies that were gathering dust in the back room of his store via a text message promotion. 35 customers came into the store that day with the text message promotion and one bought a radio.

Read more about Stereo Designs and its mobile marketing campaign with 84444.com at 12 Volt News.

Thanks for the publicity 12 Volt!

Nov
1
0

UK Premium Rate Service Revenues 2009

Author Anthony Wayne    Category 900 Numbers, United Kingdom     Tags , ,

UK premium rate phone regulator PhonepayPlus has published research that shows the amount of revenue that is allocated per category in the UK market in 2009.

2009 premium rate revenue by category UK

Horoscopes remain a mainstay in the UK PRS industry.

According to the study, the oldest category for premium rate services, directory assistance, is still the largest share of the industry, although it continues to show drops annually as more options remain for directory inquiries.

The study places the value of the UK premium rate services market at 810 million pounds annually.  Categorically, it breaks down as follows:

  1. Directory assistance - 220.5 million pounds
  2. Adult entertainment – 131.1 m
  3. 087 business information – 72.3 m
  4. Mobile games – 55.3 m
  5. Information services – 55.2 m
  6. Competitions and quizzes – 53.6 m
  7. Mobile phone entertainment – 53.2 m
  8. Gambling and lotteries – 36.3 m
  9. Participation TV Shows – 31.7 m
  10. Mobile personalization (ringtones) – 27.2 m
  11. Dating – 19.6 m
  12. Tarot & Astrology – 17.4 m
  13. Payment for non-adult content -  11.6 m
  14. Charity donations – 10.8 m
  15. Call services – 6.9 m
  16. 087 flirt and chat lines – 5.9 m
  17. Virtual gifts – 1.5 m

Advanced Telecom Services operates a service bureau with offices in London.  It is primarily a service bureau for newspaper dating services and charitable donations.

Newer