Nov

Use of Premium Rate Services by Sex

According to a UK study, there is a difference in the use of premium rate services by sex. Listed below are the percentage of British public that has used such a service. The first figure is for adult males and the second for females.

Women are more likely to call reality TV shows.

NEWS AND SPORTS ALERTS — 32%men & 23% women

GAMBLING — 13% & 8%

GAMES ON MOBILES — 23% & 19%

ADULT CHAT — 6% & 2%

ADULT CONTENT — 7% & 2%

VOTING REALITY TV SHOWS — 29% & 36%

(Source — Phone Pay Plus; November, 2010)