Radio Showing Growth

Anthony Wayne    Dating, media     online dating, radio

There are a lot of alternatives to radio today and there are numerous threats.  But, radio numbers keep on growing, according to the RADAR 106 National Radio Listening Report.

Radio is Hot Again

The weekly audience of 239 million listeners to radio represents an increase of four million listeners versus a year ago.  The report showed a growth of 4 million over last year.

Radio reached 93% of persons 12+ in the last week.  If you, think that radio is losing its young audience, think again.  Radio reached 92% of those age 12-17.  Of young adults, 18-34, 88% listened in a given week, up from 85% a year ago.

With ethnic groups, radio reached 93% of Blacks and 95% of Hispanics.  Among college grads, 96% tuned in to radio.

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