UK Premium Rate Service Revenues 2009

Anthony Wayne    900 Numbers, United Kingdom     premium rate services, revenues, UK

UK premium rate phone regulator PhonepayPlus has published research that shows the amount of revenue that is allocated per category in the UK market in 2009.

Horoscopes remain a mainstay in the UK PRS industry.

According to the study, the oldest category for premium rate services, directory assistance, is still the largest share of the industry, although it continues to show drops annually as more options remain for directory inquiries.

The study places the value of the UK premium rate services market at 810 million pounds annually.  Categorically, it breaks down as follows:

1. Directory assistance - 220.5 million pounds
2. Adult entertainment – 131.1 m
3. 087 business information – 72.3 m
4. Mobile games – 55.3 m
5. Information services – 55.2 m
6. Competitions and quizzes – 53.6 m
7. Mobile phone entertainment – 53.2 m
8. Gambling and lotteries – 36.3 m
9. Participation TV Shows – 31.7 m
10. Mobile personalization (ringtones) – 27.2 m
11. Dating – 19.6 m
12. Tarot & Astrology – 17.4 m
13. Payment for non-adult content -  11.6 m
14. Charity donations – 10.8 m
15. Call services – 6.9 m
16. 087 flirt and chat lines – 5.9 m
17. Virtual gifts – 1.5 m

Advanced Telecom Services operates a service bureau with offices in London.  It is primarily a service bureau for newspaper dating services and charitable donations.

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