Mobile Bar Code Use Explodes

Anthony Wayne    mobile marketing, QR Codes     mobile bar codes, QR Codes, use

Mobile bar code scanning continued its rapid growth in fourth quarter 2010 as the USA became the most prolific users of QR codes.

Mobile QR Code use went up by 1600% in 2010 over 2009.

According to a study by ScanLife, use of QR codes in the USA doubled during the quarter and increased by 1600% over 2009.

The largest use days were the day after Thanksgiving and Black Friday and on Christmas Day when so many new smartphones were put into service and immediately began scanning bar codes.

The greatest use of mobile bar codes and QR codes were for coupons, prices and nutritional information.

No doubt, the biggest reason for the growth in the scanning of mobile bar codes is the increased proliferation of smartphones in the USA.

While it will be difficult to continue at the same increase pace in 2011, there is no reason to expect that the use of mobile bar codes won’t continue to proliferate in the new year.

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