Text Message Marketing for Radio Stations

admin    mobile marketing     radio, text message marketing

Advanced Telecom Services’ Bob Bentz explains how radio stations can earn more money with text message marketing.

Be sure to check out Bob’s article about radio text message marketing at Radio Ink magazine.

Greg Ciaverelli: 1965 – 2011

admin    Company News     ats, greg ciaverelli

One of the great things about being involved in an organization like Advanced Telecom Services is that you get to meet a lot of great people.  Sadly, we have lost one of them.

Greg Ciaverelli

Gregory A. Ciaverelli, who worked in the engineering department at Advanced Telecom Services, passed away on January 6, 2011.  Greg was 45-years-old.

He worked for Advanced Telecom Services from 1993 through the 2000′s.  From all of the friends Greg made during his many years of service at ATS, we wish his family the best in this difficult time.

Radio Advertising Shows Growth in 2010

admin    media     radio advertising sales

ON THE AIR: Radio advertising showed 17% growth in 2010.

The radio industry had a great year in 2010 thanks to a bounceback from auto advertising and a strong political season.  National spot radio saw 17.7% growth in 2010 versus 2009 with auto leading the way with a whopping 27.4% increase.  Quarter 1, 2011, however, is really impressive as it is pacing at over 70% increase over quarter 1 in 2010.

RADIO SALES BY CATEGORY 2010 vs. 2009

As for regionality, most of the country showed growth of 20% in radio advertising sales in 2010 vs. 2009 with the exception of the West which grew by only 9%.

 RADIO SALES BY REGION 2010 vs. 2009

Radio is a major target market for Advanced Telecom Services.  It supplies its MatchLink online dating solution and its 84444.com text message marketing solution to radio stations.

Its Advanced Mobile division provides mobile marketing to auto dealers through its Cars2Go product.

ATS Grows Office Space

admin    Company News     Advanced Telecom Services., growth, office expansion

There’s nothing that we like better than adding new office space, because new hires mean the company is doing well.  Take a tour through the new sales and marketing wing  just added to the offices of Advanced Telecom Services and Advanced Mobile Solutions.  Meet John Geary who handles our apps development division and say hi to others in our office in Wayne, Pennsylvania.

Top Digital Newspaper Sites

admin    Dating, media     newspaper web sites, online dating, online dating affiliate products

USA Today is the most viewed digital newspaper in the USA.

Top Newspaper Web Sites by traffic.  The following lists most unique visitors from October 2009 through October 2010, as reported by Compete.com.

1. USA Today — 239 million
2. The New York Times — 217
3. The Wall Street Journal — 122
4. Los Angeles Times — 94
5. The Washington Post — 91
6. New York Daily News — 82
7. San Francisco Chronicle — 46
8. New York Post — 45
9. Chicago Tribune — 33
10. (Newark) Star-Ledger — 31

Advanced Telecom Services offers a revenue producing customized online dating service for newspapers through our MatchLink.com brand.  This service provides a newspaper with the look and feel of their web site, but with the power of the Match.com brand behind it.  Best of all, the newspaper is paid on residual income, unlike other affiliate deals where just the initial payment is made.

Smartphone Ownership by Race

admin    Cell Phones, mobile marketing     Asians, Hispanics, smarphone

When it comes to owning the latest cell phones, Asians and Hispanics are the ones on top of their game.  While 31% of all Americans now own a smartphone, for Asians and Hispanics that number rises to a whopping 45%!  Just 27% of Whites own a smartphone.  33% of Blacks own a smartphone.

No doubt, some of the reason for the ownership figures are that the Asian and Hispanic populations tend to be younger than the national average.  But, if you are trying to reach the market with sophisticated mobile marketing offers, having a Spanish version would be a good idea.