Smartphone Ownership by Race

Anthony Wayne    Cell Phones, mobile marketing     Asians, Hispanics, smarphone

When it comes to owning the latest cell phones, Asians and Hispanics are the ones on top of their game.  While 31% of all Americans now own a smartphone, for Asians and Hispanics that number rises to a whopping 45%!  Just 27% of Whites own a smartphone.  33% of Blacks own a smartphone.

No doubt, some of the reason for the ownership figures are that the Asian and Hispanic populations tend to be younger than the national average.  But, if you are trying to reach the market with sophisticated mobile marketing offers, having a Spanish version would be a good idea.

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