How to Measure Engagement With Your Web Site

Anthony Wayne    Internet Marketing     engagement, web site

Chris Meares of Philly.com gave a great speech at the recent NAA (Newspaper Association of America) conference in Dallas.  Meares, when describing how to measure engagement with a web site, showed what looked to be a difficult calculus program, but he was able to simplify it so that even this author could understand it.

Philadelphia Inquirer digitial edition

Engagement = sum of (C+D+R+L+B+F+I)

Click Depth Index — page views per visit

Duration of Visit — time spent on site per visit

Regency Index — Visit velocity or the rate of returns to site

Loyalty Index — the measure of long term interaction

Brand Index — is the site bookmarked or a direct search term like “Philly.com” or “Philadelphia Inquirer.”

Feedback Index — any participatory action like sending in a photo.

Interaction Index — comments

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