Online Personals Revenue for Newspaper Web Sites

Anthony Wayne    Dating, media     classifieds, MatchLink, newspapers, online dating

Newspapers continue to struggle with revenues.  While newspapers have done a good job of getting visitors to their web sites, they have not done a good of monetizing their web sites to the same level as they have done with print.  The decrease is most evident in classified advertising where newspapers once dominated.

Classified advertising used to include voice personals and Advanced Telecom Services was one of the major suppliers of newspaper voice personals.  Today, however, like so many other products, personals have shifted to online personals and, for the most part, newspapers have missed out on the online personals phenomenon.

Today, however, MatchLink, from Advanced Telecom Services, offers newspapers an online dating solution that will help it re-capture some of the magic that it once had with newspaper voice personals.

MatchLink from Advanced Telecom Services is an online dating product that is customized to the look and feel of the daily newspaper.  It also makes the newspaper product more relevant to young singles.

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