5 Best Radio Mobile Marketing Tools

Anthony Wayne    media, mobile marketing     84444.com, Advanced Telecom Services., Bob Bentz, mobile marketing, radio, text message marketing

Since so much of radio listening is done outside of the home, mobile marketing is a great way for radio to promote its products and enhance the value of its advertisers. 

In this video, Bob Bentz, president of Advanced Telecom Services, looks at the five key products that radio stations need to be using to have an effective mobile marketing presence.

For Love or Money

Anthony Wayne    Dating, Internet Marketing, media     MatchLink, NAA Show, newspapers, online dating

Philadelphia – Looking for love in all the wrong places?

17% of all marriages last year first met online.

Now your newspaper readers can find love online while your reap the benefits of being part of the $1.049 billion online dating industry in the USA!

Consider the following online dating statistics:

• Last year, 17% of all marriages were between couples that first met online.
• From 2009 to 2010, nationwide use of online dating increased by 15% while overall internet use increased by just 9%. 
• Over 40 million Americans used an online dating solution last year. 
• Match.com alone has 15 million members. 
• On average, the online dating customer spent $239 per year on internet dating services.
• Online dating was a $4 billion industry worldwide in 2010 with $1.049 billion coming from the USA.
• The average age of an online dating user is 48.

MatchLink provides a customized online dating affiliate site for your newspaper, but with the power of the largest singles database in the nation behind it. 

A custom online dating site promoted on your newspaper web site builds community among your readers and can make your site more relevant to younger consumers.  And, since the average online dating site user is active for 6.7 months, MatchLink becomes a great source of residual income.

Advanced Telecom Services has been a long-time provider of voice personals to newspapers. The company will be presenting its MatchLink internet dating solution for newspapers at NAA mediaXchange in Dallas from March 25-28, 2011.

Mobile Apps to Be $38 Billion Business by 2015

Anthony Wayne    Mobile Apps     Mobile Apps, size of apps market

Mobile apps are projected to be a $38 billion business by 2015, according to a report just released by Forrester Research Mobile.  This is strictly for the spend generated by mobile downloads to consumer cell phones.  Today, there are over 35,000 apps available for download on the iPhone platform.

According to the study, businesses will spend over $17 billion creating apps for thier products and working with third-party services and companies.  In addition, there will be a significant amount of apps built strictly for internal purposes.