Premium SMS Booming

Anthony Wayne    premium sms     premium sms

Research and Markets offers this analysis of the premium SMS market worldwide. Advanced Telecom Services has been providing premium SMS solutions in the USA since 2004.

Premium SMS services for the USA market

Telecom providers are increasingly focusing on value-added services to boost up their average revenue per user (ARPU). Premium messaging is one of the value added services existing in the hi-tech work due to its ability to enhance the average revenue per users by providing contents to masses, which generates excitement as well as easy way of reaching subscribers in minimum time. This report analyzes the market for premium messaging services such as PSMS and PMMS.

Premium messaging market volume is expected to reach $631.5 billion by the year 2015, growing at a CAGR of 40.8%. The main forces driving the volume are the decreasing price of premium messages and the convenience it offers to the users. Players in this market can gain competitive advantages by entering into agreements and collaborations and bundling their service offerings.

The report provides extensive analysis of the premium messaging industry including pricing, current market trends, industry drivers and challenges for better understanding of the premium messaging market structure. The premium messaging industry is segmented in terms of origination and termination type, applications and usage. This report covers the roles and strategies of key premium SMS wholesalers, content/platform providers and Mobile network operators.

In the value chain of premium messaging services on the whole, three points are involved; namely: Mobile Network operators, SMS wholesalers or aggregators and Content providers. Mobile network operators earn maximum revenue share in the value chain owing to their front ending ability with end users.

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