Radio Advertising Revenues 2011

Anthony Wayne    media     radio advertising, radio revenue

Local radio enjoyed a modest advertising rebound in 2010 as revenues grew 5.4% from $13.4 billion in 2009 to $14.1 billion in 2010, as per a study by BIA/Kelsey.  The Radio Advertising Bureau tabbed the 2010 radio market at $14.2 billion.

Radio advertising to show a 3.7% increase in '11.

For 2011, the study anticipates a 3.7% increase.

Radio’s online revenues are projeced to grow from $405 million in 2010 to $494 million this year.  Online revenues for radio stations will reach $783 million in 2015.

It is still a long way back for local radio, however.  According to the projections, it will be 2015 until local radio revenues exceed where they were in 2007.

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