How Generation Y Accesses Newspaper Content

Anthony Wayne    media, mobile marketing     mobile, newspapers

Generation Y encompasses 70 million Americans born between 1977 and 2002.  Here is how those teens and young adults access newspaper content.

12% read on mobile phone.

• Online — 65%
• Print Newspaper — 19%
• Mobile — 12%
• E-Reader — 2%
• Don’t read newspapers – 2%

When it comes to reaching Generation Y, it is increasingly important to offer your newspaper on a mobile web site.  At 12% and climbing, reaching young adults with a mobile version of your newspaper is becoming more and more important. 

(Source — Editor & Publisher; April, 2010)

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