Why People Subscribe to the Newspaper

Anthony Wayne    Dating, media     newspaper, study, why subscribe

Ipsos recently conducted study of newspaper subscribers as to why they subscribe to the print paper. Here is a look at the percentages for all the reasons that people subscribed:

All Reasons for Subscribing Percentage

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Saying “Yes”
Local News 85 %
Coupons 67%
National &
International News 58%
Habit 37%
Obituaries 35%
Columnists 33%
Other 12%

With local being such an important part of the reason to subscribe, it certainly makes sense then that a newspaper web site would offer an internet dating product such as that of MatchLink–a product of Advanced Telecom Services.  If you are a newspaper employee or just want a new online dating affiliate program, please give us a call.

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