Browsing all articles from October, 2011
Oct
31

TextChat Product Allows Businesses to Interact with Consumers Via Text Message

Advanced Mobile, LLC, a leader in “Driving Mobile” through its Cars2Go Services for auto dealerships, announces the introduction of its Dealer TextChat TM platform and its 24/7 Managed Services feature.   Dealer TextChat TM is the latest addition to its Cars2Go services.

text chat

Dealer TextChat allows businesses to chat with customers via text.

With Dealer TextChat TM, auto dealers are able to have 2-way communications with customers and prospects via text message/SMS.  Users can now text message the dealership’s sales or service personnel.  Dealers can, in turn, send and receive text/SMS messages from the convenience of their desktop computer, smartphone, or iPad.  Now, consumers have another choice in how they communicate with a car dealership.

Text chat sessions can be initiated by the user from either:  a keyword and short code; an iPhone or Android App; a mobile website; the HTML dealer website.  The dealer can either have one of its staff respond to the text/SMS inquiry or use the 24/7 Managed Services feature in which a trained agent will respond on behalf of the dealership.  All Dealer TextChat TM communications are archived and can be exported via ADF to any dealer CRM.

For example, a consumer is on a dealer’s  app or mobile website that is designed specifically for the auto dealer.  The consumer chooses to ask a question about a particular vehicle via the Click to Text option.  The text message arrives in the Dealer TextChat TM system.  The dealer now can either have an employee  respond to the inquiry or it can utilize the Managed Services in which a Cars2Go TextChat agent will respond on behalf of the dealership.

In the past, the auto dealer responded to the inquiry via a return phone call.  Many customers found this more intrusive than effective and were turned off by the return phone call.  With TextChat, the auto dealer can easily communicate with the customer or prospect from his desktop computer to the consumer’s cell phone.

For those dealers that do not want to have staff assigned to handle such inquiries, Cars2Go is now offering a turnkey 24/7 Managed Service solution that will handle the interaction for you.  When the TextChat communication progresses to the point of a legitimate lead, the customer contact information is turned over directly to the auto dealer staff.

“The fact of the matter is that many folks simply do not want to talk on the phone these days, said Bret Dunlap, CEO of Advanced Mobile.  “They would much prefer to text rather than talk.  Dealer TextChat TM gives auto dealers the tool to engage their customers in a text dialog, but from the convenience of their PC.”

Advanced Mobile, of Wayne, Pennsylvania, is an industry leader in providing mobile solutions to auto dealers.  Over 1000 auto dealers in the United States use its Cars2Go Services that include:  dealer iPhone & Android apps, custom mobile web sites, text message marketing, custom QR Codes, and Dealer TextChat TM.

Oct
31

My Daughter Getting Ready for School

My daughter begged me not to put this video of her getting ready for school online, but when she brought home a C on her report card, I did it anyway.

Oct
27

QR Codes on License Plates in Croatia

Author admin    Category QR Codes     Tags ,

The QR Code continues to take a bashing. Not because there is anything wrong with a QR Code, but mostly because most marketers are not using it in the proper way.  Users are finding that they often don’t get much value for scanning a QR Code.

At Advanced Telecom Services, we have been an unabashed supporter of the QR Code.  Mostly, because we’ve seen the value of a QR Code, especially a Custom QR Code, can bring to a promotion.

But, in journalistic integrity, we have to mention one of the worst ideas yet for a QR Code.  Take a look below at the new license plates being considered in Croatia.  I can just see it now:  Don’t Scan and Drive.

QR Code License Plate Croatia

New proposed license plates in Croatia.

Oct
24

Premium SMS In the UK

Phone Pay Plus offers a clever video about premium SMS services in the United Kingdom.

Oct
24

Taiwan Baseball 900 Number

An oldie but a goodie from the history of 900 numbers.  Here’s a 900 number TV commercial from Advanced Telecom Services’ Taiwan office.

Oct
24

ESPN Scores with Mobile Web Site

ESPN App

ESPN app now rivals the dot com and still has considerable room for growth.

Online Media Daily recently spoke with David Coletti, vice president, digital media research and analytics at ESPN, to find out more about how the cable network’s viewership is playing out in mobile, and what it means for advertising.

Coletti gave some interesting and powerful statistics in regard to the use of the ESPN mobile web site and the ESPN app.

“Overall, our mobile usage is extremely strong and growing at an incredibly rapid pace. I had mentioned on the recent Nielsen panel that the last two Sundays in September, we had 10 million people come to the ESPN mobile Web site, and each of those Sundays, we had about 13 million people come to the traditional ESPN.com site. Which is a remarkable parity of scale for a platform like mobile that still has a lot of room for growth.”

And in regards to apps, Coletti had this to say.

“We’re seeing extremely rapid growth on the app side of things. For example, in September, our Score Center app, which is our main app across iPhone and Android, we had about 3 million people per day on average across the month. And that was up 100% from a year ago. Between our mobile Web and our mobile apps in September, we had 104,000 people per minute using one of those platforms. To contextualize that, if you stack that 104,000 people per minute up against the way Nielsen measures cable television, that’s a larger audience than 31 ad-supported cable networks. I find that amazing.”


Oct
24

43% of Mobile Searchers Visit Store

Author admin    Category Mobile Web Sites     Tags ,
mobile web site

A mobile web site is vital to a retail business success.

Only 12% of small companies and 21% of medium sized ones have a mobile web site, as reported by Mobile Discoveries Radio. This lack of a local mobile online presence flies in the face of a recent study commissioned by AT&T Interactive and Nielsen, which proved that location is a key component of the mobile-user experience. In fact, the study found that 43% of local mobile searchers walk through a found firm’s door and as many as 22% of these users go on to make a purchase.

“The majority of local business owners are very busy running and managing their businesses and do not have the time or the know-how to take advantage of this opportunity,” said Kim Dushinski,CEO of the International Mobile Marketing Business Network and President of Mobile Marketing Profits  “That’s why most small business owners will probably miss this boat completely without the help of a capable mobile marketing professional as their guide,” she concluded.
It is the scourge of many local entrepreneurs.  So busy with the day to day operation that they fall behind the large stores that have more resources to create things like mobile web sites.
But, it doesn’t have to be that way.  Local companies can compete on a national scale so long as they are willing to hire somebody to do it for them.  You can’t be expert in everything that you do.  And, running your local small business is what you do best.  Leave the design of your mobile web site to somebody who does it every day.
You’ll be glad you did based on the statistics noted above.

Oct
20

Businesses Need a Mobile Strategy

Statistics Show that Simply Having a Good Web Site Doesn’t Cut it Any More

Business mobile strategy

A business needs a mobile strategy today.

Businesses are being forced to re-evaluate their digital strategy as more and more Americans use a mobile device as the entry point to the internet.  No longer is a good web site the cornerstone of a business’ digital strategy.  Today, a business needs an app, a mobile web site, and text message marketing.

According to new research from Nielsen, consumers increasingly prefer obtaining content from mobile apps.  The typical Android user spends 56 minutes per day interacting with the web and mobile apps from his phone.  Of that time, two-thirds is spent on apps.

The US mobile web population is anticipated to grow by 25% this year as 97 million mobile owners log on to the internet monthly, according to eMarketer.  By 2015, it is anticipated that almost half of the American public will be using the mobile web.  Much of this growth will be thanks to the burgeoning growth in smartphone adoption.  The number of smartphone users is expected to increase by half this year and will continue to grow steadily through 2015 when American smartphone penetration will top 150 million.

A business without a mobile strategy is going to suffer in the future.  Mobile is today what the internet was in 2001.

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