Businesses Need a Mobile Strategy

Anthony Wayne    Mobile Apps, mobile marketing, Mobile Web Sites     business, mobile strategy

Statistics Show that Simply Having a Good Web Site Doesn’t Cut it Any More

A business needs a mobile strategy today.

Businesses are being forced to re-evaluate their digital strategy as more and more Americans use a mobile device as the entry point to the internet.  No longer is a good web site the cornerstone of a business’ digital strategy.  Today, a business needs an app, a mobile web site, and text message marketing.

According to new research from Nielsen, consumers increasingly prefer obtaining content from mobile apps.  The typical Android user spends 56 minutes per day interacting with the web and mobile apps from his phone.  Of that time, two-thirds is spent on apps.

The US mobile web population is anticipated to grow by 25% this year as 97 million mobile owners log on to the internet monthly, according to eMarketer.  By 2015, it is anticipated that almost half of the American public will be using the mobile web.  Much of this growth will be thanks to the burgeoning growth in smartphone adoption.  The number of smartphone users is expected to increase by half this year and will continue to grow steadily through 2015 when American smartphone penetration will top 150 million.

A business without a mobile strategy is going to suffer in the future.  Mobile is today what the internet was in 2001.

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