ESPN Scores with Mobile Web Site

Anthony Wayne    Mobile Apps, Mobile Web Sites     ESPN, mobile app, mobile web site

ESPN app now rivals the dot com and still has considerable room for growth.

Online Media Daily recently spoke with David Coletti, vice president, digital media research and analytics at ESPN, to find out more about how the cable network’s viewership is playing out in mobile, and what it means for advertising.

Coletti gave some interesting and powerful statistics in regard to the use of the ESPN mobile web site and the ESPN app.

“Overall, our mobile usage is extremely strong and growing at an incredibly rapid pace. I had mentioned on the recent Nielsen panel that the last two Sundays in September, we had 10 million people come to the ESPN mobile Web site, and each of those Sundays, we had about 13 million people come to the traditional ESPN.com site. Which is a remarkable parity of scale for a platform like mobile that still has a lot of room for growth.”

And in regards to apps, Coletti had this to say.

“We’re seeing extremely rapid growth on the app side of things. For example, in September, our Score Center app, which is our main app across iPhone and Android, we had about 3 million people per day on average across the month. And that was up 100% from a year ago. Between our mobile Web and our mobile apps in September, we had 104,000 people per minute using one of those platforms. To contextualize that, if you stack that 104,000 people per minute up against the way Nielsen measures cable television, that’s a larger audience than 31 ad-supported cable networks. I find that amazing.”

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