Mobile Stats from World Telemedia

Anthony Wayne    mobile marketing     marketing, mobile stats

One of the more interesting sales pieces from the exhibit hall floor of the World Telemedia event in Amsterdam this week was one called “Is Your Business Mobile?” from UK service bureau Oxygen 8.

While most of the statistics on the literature were rather general, they were certainly interesting to read.  Keep in mind that most of these statistics are likely taken from the UK market, although there is no indication of such and no source on the piece.

• 5 billion mobile phones are in use.
• 1.08 billion are smartphones.
• 98% of text messages are opened immediately.
• One-half of all local searches are performed on mobile devices.
• 86% of mobile owners use theirs while watching TV.
• 29% of mobile users are open to scanning a mobile tag to get coupons.
• 75% of smartphone owners would like to get notified of new offers by SMS.

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