Mobile Stats from World Telemedia

Anthony Wayne    mobile marketing     marketing, mobile stats

One of the more interesting sales pieces from the exhibit hall floor of the World Telemedia event in Amsterdam this week was one called “Is Your Business Mobile?” from UK service bureau Oxygen 8.

While most of the statistics on the literature were rather general, they were certainly interesting to read.  Keep in mind that most of these statistics are likely taken from the UK market, although there is no indication of such and no source on the piece.

• 5 billion mobile phones are in use.
• 1.08 billion are smartphones.
• 98% of text messages are opened immediately.
• One-half of all local searches are performed on mobile devices.
• 86% of mobile owners use theirs while watching TV.
• 29% of mobile users are open to scanning a mobile tag to get coupons.
• 75% of smartphone owners would like to get notified of new offers by SMS.

How Many Americans are Using QR Codes?

Anthony Wayne    QR Codes     QR Code use, scan, usa

Just how often are QR Codes being scanned?

Porsche

ComScore said that 14 million Americans scanned a QR Code in June, 2011.  We reported on the ComScore QR Code study in an earlier article here.

We’ve seen some great applications initiated by a QR Code scan such as the dress the model program from Zappo’s.  But, getting legitimate information on the number of successful scans is a different story.

According to a story in Advertising Age, Allure readers scanned a QR Code more than 200,000 times in just three days in its “Free Stuff” issue.

Additional research by GfK MRI Starch showed that 4% of magazine readers scanned a QR Code in the first half of this year.  Many ads did way better.  Porsche’s ad in Men’s Journal, was scanned by 17% of the magazine’s readers.  Overall, men appear to scan QR Codes more often than women do, according to the same study.  Not surprisingly, younger readers, age 18-34, scanned QR Codes at a 6% rate compared to only 3% for those 35+.

44% of Holiday Searches By Mobile

Anthony Wayne    Mobile Web Sites     2011, Christmas, Google., mobile web sites, search

Cars2Go mobile web site from Advanced Mobile.

If you are a retailer, you are already planning for the 2011 Christmas season.  You are ordering the new merchandise, hiring more staff, and planning your marketing.

This year, however, you had better be prepared with a mobile web site and other forms of mobile marketing to maximize sales.

According to Google, 44% of all holiday shopping searches in 2011 will be done by mobile devices.  Searches will be for last minute gifts and store locators.  The swing will be especially prevalent in the week before Thanksgiving leading up to Black Friday and the final shopping week prior to Christmas.  Contributing to the anticipated increase in mobile search this holiday season is the continuing increase in smartphone ownership in the USA.

“We expect that mobile activity will continue to grow significantly as we enter into holiday season 2011,” said Sonja Lee, product marketing manager at Google.  ”It is incredibly important that businesses are present on mobile — it is where your customers will be this holiday season.”

Google’s research shows that the number of queries via mobile grew three times from 2009 to 2011.  Despite the amazing growth, 79% of Google’s largest advertisers still do not have a mobile web site!

The lack of a mobile presence hurts sales.  According to the Google study, 61% of users who experience frustration with a retail web site that is not optimized are unlikely to return.  Worse yet, 40% will immediately move off to a competitor’s site.

QR Codes Information

Anthony Wayne    QR Codes     information, QR Codes

Interesting info-graphic about QR Codes.

Golf Association Uses Custom QR Code from Advanced Telecom Services

Anthony Wayne    Cell Phones, QR Codes     custom QR Code, Metropolitan Golf Association, MGA

Advanced Telecom Services is proud to have provided the custom QR Code for the Metropolitan Golf Association.  Advanced Telecom Services’ custom QR Codes allow for branding of your product while also providing an easy access point to your content from smartphones.

Studies show that wealthy Americans are avid users of QR Codes and Custom QR Codes such as the one used by the MGA are a great way to make an impact on golfers.

The following is reprinted from the LoHud Golf blog.

Here’s the latest reason to allow cell phones on golf courses … After several months of development, the MGA has a mobile app that’s actually useful to all of us who forget to post scores or follow the many qualifiers and tournaments run by the organization.

The official release has the details:

ELMSFORD, N.Y. (September 1, 2011) – The MGA is excited to announce the release of My MGA, the official app of the Metropolitan Golf Association, now available as a free download on iPhone and Android devices. Along with the redesigned mgagolf.org and mobile website, My MGA is the latest digital mechanism designed by the MGA specifically for Met Area golfers. The app allows users to track their own golf performance and stay in touch with all Met Area golf news and results. The personalized mobile experience provided by My MGA includes:

• Score posting
• Interactive Course Handicap Calculator & Handicap Index lookup
• MGA tournament registration and calendars
• MGA news, event results & live scoring
• Live feeds from MGA Twitter & Facebook

My MGA can be downloaded in the iTunes Store and Android Market by searching My MGA, or by scanning the above QR code.

Smartphone Ownership by Race

Anthony Wayne    Cell Phones     owners, race, smartphone, usa

Hispanics and African-Americans outpace Whites in terms of ownership of smartphones.

Smartphone Ownership by Age USA

Anthony Wayne    Cell Phones     age, penetration, smartphone, usa

Over 82 million Americans now have a smartphone.  Here is the breakdown of number of smartphone users by age group in the USA.

Smartphone Owners by Age - USA

Smartphone Ownership by Country – Teens & Young Adults

Anthony Wayne    Cell Phones     owners, smartphone

Italia is the place to be if you want to own a smartphone and are between the ages of 15 and 24, according to a recent study by Nielsen.

Which percentage of those users are male and female? Nielsen also asked.

Advanced Telecom Services Sponsors World Telemedia

Anthony Wayne    900 Numbers, Company News     900 Numbers, world telemedia, WT Event

Advanced Telecom Advertisement - World Telemedia

Advanced Telecom Services will be a gold sponsor at the October 12-14, 2011 World Telemedia Show in Amsterdam.

ATS Wins Best of Wayne Award

Anthony Wayne    Company News     pennsylvania, wayne

Advanced Telecom Services award

Advanced Telecom Services has been awarded Best of Wayne 2011 award for Local and Long Distance Communications.  We are proud to receive this coveted award along with the many great businesses in Wayne, Pennsylvania.