The Hispanic Mobile Marketing Opportunity

Anthony Wayne    mobile marketing, Text Message Marketing     Hispanics, marketing movil, mobile marketing, text message marketing

Mobile marketing to Hispanics

At Advanced Telecom Services, we have been embracing the mobile marketing opportunity for Hispanics.  In fact, some of our most successful text message marketing programs have been in Spanish language.  That’s not surprising given the interest of Hispanics in mobile.

Did you know that:

• Hispanics have the highest penetration for mobile phones (eMarketer, 2011)
• Hispanics over-index the general market on their adoption of smartphones (Nielsen, 2011)
• Hispanics are more likely use their mobile device to download music, play games, access social networking sites (Scarborough, 2010)
• Hispanics are more receptive than other groups to receiving and trusting mobile delivered messages (THI, 2011)

In fact, our text message marketing site is not in Spanish language as well.  You can visit it on http://marketing-movil.84444.com.

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