WebFriends Sponsors Sports Radio Talk Show
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WebFriends, the online dating site of Advanced Telecom Services, is sponsoring a sports talk radio show Spadora on Sports. WebFriends will be the official sponsor of the Spadora on Sports two hour talk radio show from late December through the end of January. Online dating shows a usual surge in new profiles at the start of the new year so the sponsorship coincides with that traditional surge.
Spadora on Sports and the WebFriends sponsorship reaches 21 markets including sports talk radio stations in Boston and Chicago. Its male demos are strong and since more women have online dating profiles, WebFriends is looking to increase its male members.
Online Dating Affiliate Program
Met through MatchLink
Matchlink.com is an online dating affiliate website, powered by Match.com, that connects your listeners to the largest database of online singles in the world. Matchlink.com has a simple, yet effective way to increase your radio station’s monthly revenue at zero cost to you.
Simply place our customized banner on your station’s website, link your listeners to an online
personals database powered by Match.com, and receive ongoing revenue from anyone who becomes a paying member of our service.
How It Works
Matchlink requires virtually no work on your part.
- We design your custom banner ad that matches the look and feel of your station’s site
- We build a custom Matchlink landing page that also matches the look and feel of your site
- Place the banner in a prominent place on your site
- Run radio commercials or liners for the online dating service.
- Collect 40% of the gross sales every month
Again, all of this requires no investment from you. Should you prefer to create your own banners, just send them to us when you’re finished for a quick review and then you’ll be ready to get up and running.
Generating Revenue
Once you’ve placed the banner ad on your site, your station generates revenue for each person who becomes a paying member of the Matchlink service. Your station will receive 40% of the ongoing monthly spend per user for as long as they remain on Matchlink. The more people who sign up, the larger the monthly revenue your station will earn.
Some of the ways your station can promote Matchlink:
-Banner ads on your station’s home page. We can design the size of the ads to fit your needs.
-Sidebar, header, or footer links on your station’s site.
-Links to Matchlink on your Facebook or Twitter page.
-On-air promotion. We will provide you with on-air spots if you need them.
Remember, the more you promote the Matchlink product, the more it benefits your station.
Q&A
Q: How long has your company been involved with this type of service?
A: Spark Network Services and Matchlink have been providing NTR to radio stations via dating since 1993.
Contact
Interested in getting this set up? Contact Scott Bronenberg at 610-994-1850 or scottb@advancedtele.com.
Online Dating Success Story
Carla, a customer of MatchLink.com, explains how she met her husband Antonio on the online dating site, MatchLink.com. MatchLink.com is an internet dating site that is sponsored by Advanced Telecom Services. You can become an online dating affiliate provider through our internet dating site.
Why People Subscribe to the Newspaper
Ipsos recently conducted study of newspaper subscribers as to why they subscribe to the print paper. Here is a look at the percentages for all the reasons that people subscribed:
All Reasons for Subscribing Percentage
This young couple met at an online personals site.
Saying “Yes”
Local News 85 %
Coupons 67%
National &
International News 58%
Habit 37%
Obituaries 35%
Columnists 33%
Other 12%
With local being such an important part of the reason to subscribe, it certainly makes sense then that a newspaper web site would offer an internet dating product such as that of MatchLink–a product of Advanced Telecom Services. If you are a newspaper employee or just want a new online dating affiliate program, please give us a call.
Newspaper Online Revenues 2011
Newspapers online showed 10% growth
One bright spot for the newspaper industry has been its continued increase in revenues from its online advertising revenues. The first quarter, 2011, revenues from the Newspaper Association of America showed a 10.6% increase in online earnings from $730 million to $807 million.
Advanced Telecom Services offers its MatchLink online dating affiliate program for newspapers to help enhance its online revenues. MatchLink offers a custom online dating product to newspapers with the power of the Match.com database, but a custom online dating site.
Tablets Drive Digital Newspapers
Met on newspaper web site
Based on the latest projections from Price Waterhouse Coopers, tablets and smartphones will continue to drive digital newspapers and advertising revenues to new heights by 2015. By 2015, digital newspapers circulation will top 4.6 million, up from just 1.5 million in 2010.
By offering additional services like online dating sites to newspapers, the digital newspaper will become more relevant to singles and younger adults. Moreover, the tablet better enables singles to navigate the many profiles that exist on a large database singles online dating site like the MatchLink product that is offered by Advanced Telecom Services.
Love is On the Air
Philadelphia — We use the internet for a lot of things…paying bills, reading the news, watching videos, and keeping in touch with old friends from high school. We are also increasingly using it for dating and finding our soul mates.
Love through the radio
In fact, 17% of all marriages that occurred last year were between people that first met at an online dating site. Online dating is an industry that is worth $1.049 billion annually in the USA and 40 million Americans participate in it!
So, what does this have to do with radio stations? Opportunity!
MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.
In 2005, Spark Network Services, a division of CBS Radio, was sold to Advanced Telecom Services which had been supplying dating services to newspapers, including the New York Times, for over a dozen years.
“The IVR dating system was in decline for several years and it was clearly a legacy product,” said Bob Bentz, president of Advanced Telecom Services. “So, we began moving the Spark customer base to an online dating solution.”
Today, the MatchLink.com online dating solution is used by over 250 radio station affiliates. The company provides an online dating site that is customized to the look and feel of the radio station, but with the power of the largest singles database in the USA from Match.com.
“It’s a great way for a radio station to build community and it’s a valuable new source of NTR,” added Bentz.
Valuable indeed. The average online dating site user invests $239 per year. MatchLink pays its affiliates 40% of the gross sales made on the online dating service for the lifetime of the customer. The bulk of the revenue goes to Match.com and Spark takes a small share for its providing the online dating site design and operation. It also provides banner ads for the radio station web site, commercials for various radio station formats, and on-air liners for the jocks.
“As far as revenue goes, there is a real cumulative effect for the service for the radio station,” said Bentz. “Users will start going steady and drop out of the online dating pool for a while, but then they breakup three months later and are back using the service again.”
The average age for an online dating user is a surprisingly older than expected 48-years-old. Most online dating users are divorced or separated and online dating best suits their busy lifestyle. At age 26, women have twice as many male users contacting them, but at age 48, men have twice as many women contacting them.
The service is compatible for all formats, although Bentz indicated that the company has had its best success with country formats.
“Country listeners want to date other country listeners, but a CHR listener could date a classic rock listener.”
I guess that’s what compatibility is all about.
Click here to see a sample radio station online dating site. To get in touch with MatchLink, you can contact Bentz at sales@advancedtele.com or call him at 610-688-6000.
Online Dating for Internet Radio Listeners
Advanced Telecom Services offers its MatchLink online dating site to radio stations. It can be promoted on over the air or on streaming radio on the internet. One of the advantages to promoting this valuable source of NTR on streaming radio is that the consumer is right there on his computer and can access the internet dating web site while at his computer.
In fact, as this study shows, users of internet radio stations are actually far more likely to respond to an ad than those listening to traditional radio stations.
Listeners of 2+ Internet Radio Stations are
Far More Likely to Respond to Ads
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