More Minutes with Apps than Internet

admin    Internet Marketing, Mobile Apps     apps use, Mobile Apps

In June, 2011, for the first time ever, US mobile consumers with smartphones spent more time with mobile apps than they did with the internet itself.  Other studies have shown that more people will access the web from their mobile phone than through a computer by the end of 2013.  This study concerning the soaring use of apps seems to confirm this idea.

Online Dating for Internet Radio Listeners

admin    Dating, Internet Marketing     advertising, internet radio

Advanced Telecom Services offers its MatchLink online dating site to radio stations.  It can be promoted on over the air or on streaming radio on the internet.  One of the advantages to promoting this valuable source of NTR on streaming radio is that the consumer is right there on his computer and can access the internet dating web site while at his computer.

In fact, as this study shows, users of internet radio stations are actually far more likely to respond to an ad than those listening to traditional radio stations.

Listeners of 2+ Internet Radio Stations are
Far More Likely to Respond to Ads

Online and Mobile Advertising Growth 2011

admin    Internet Marketing, mobile marketing     growth, mobile advertising, online advertising

At the end of 2010, 84.7 million USA households were online.  Of those, 71.5% were using broadband connections, according to a new study by Interpublic Group.

Mobile advertising 2011

By 2016, the study shows that 99.4 million US households will be online, of which nearly all, 97%, will have broadband connections.

Meanwhile, online advertising spend will increase by 18.7% this year.  Mobile advertising, on the other hand, will increase by a whopping 60.1%!

Advanced Telecom Services is a mobile marketing company that provides a do-it-yourself mobile advertising tool at 84444.com.  In addition, the company provides an internet dating product that is used by radio stations and newspapers in the USA.

In June, Advanced Telecom Services will open its 84444.ca product for text message marketing services in Canada.

How to Measure Engagement With Your Web Site

admin    Internet Marketing     engagement, web site

Chris Meares of Philly.com gave a great speech at the recent NAA (Newspaper Association of America) conference in Dallas.  Meares, when describing how to measure engagement with a web site, showed what looked to be a difficult calculus program, but he was able to simplify it so that even this author could understand it.

Philadelphia Inquirer digitial edition

Engagement = sum of (C+D+R+L+B+F+I)

Click Depth Index — page views per visit

Duration of Visit — time spent on site per visit

Regency Index — Visit velocity or the rate of returns to site

Loyalty Index — the measure of long term interaction

Brand Index — is the site bookmarked or a direct search term like “Philly.com” or “Philadelphia Inquirer.”

Feedback Index — any participatory action like sending in a photo.

Interaction Index — comments

For Love or Money

admin    Dating, Internet Marketing, media     MatchLink, NAA Show, newspapers, online dating

Philadelphia – Looking for love in all the wrong places?

17% of all marriages last year first met online.

Now your newspaper readers can find love online while your reap the benefits of being part of the $1.049 billion online dating industry in the USA!

Consider the following online dating statistics:

• Last year, 17% of all marriages were between couples that first met online.
• From 2009 to 2010, nationwide use of online dating increased by 15% while overall internet use increased by just 9%. 
• Over 40 million Americans used an online dating solution last year. 
• Match.com alone has 15 million members. 
• On average, the online dating customer spent $239 per year on internet dating services.
• Online dating was a $4 billion industry worldwide in 2010 with $1.049 billion coming from the USA.
• The average age of an online dating user is 48.

MatchLink provides a customized online dating affiliate site for your newspaper, but with the power of the largest singles database in the nation behind it. 

A custom online dating site promoted on your newspaper web site builds community among your readers and can make your site more relevant to younger consumers.  And, since the average online dating site user is active for 6.7 months, MatchLink becomes a great source of residual income.

Advanced Telecom Services has been a long-time provider of voice personals to newspapers. The company will be presenting its MatchLink internet dating solution for newspapers at NAA mediaXchange in Dallas from March 25-28, 2011.

Search in Real Time

txtlover1    Internet Marketing, mobile marketing     Bob Bentz, mobile marketing, real time search

Real time search is changing the way that people will find results in the search engines. 

Advanced Telecom Services’ Bob Bentz is quoted in this article about real time search and its effect on mobile marketing product 84444.com.

What Internet Directories to Buy

advanced34    Internet Marketing     best of the web, best of the web discount promo code, Bob Bentz, botw.org, botw.org promo code, internet directories

Advanced Telecom Services’ Bob Bentz discusses which internet directories are still worth buying and provides a discount on Best of the Web paid directory listings –> CLICKZ15 gets you a 15% discount, good any month.

[youtube=http://www.youtube.com/watch?v=3C8FKGMBPpE&hl=en&fs=1&]

Best of the Web Promo Code

advanced34    Internet Marketing     best of the web discount, best of the web promo code, botw discount, botw promo code, botw.org discount code, botw.org promo code

CLICKZ15 Best of the Web discount

Search engine optimization is such a critical part of any business any more.  Gone are the days of large advertising budgets and SEO can pay off for years at no additional cost to the business.

Anybody who has any knowledge of SEO understands the importance of links, but are all links created equal?  Certainly not, at least not any more.

Gone are the days when one could just obtain links from any old directory and climb to the first page of Google.  But, there certainly are some directories that still make sense to get listed in, even if you have to (gasp) pay for the links.

One such directory is Best of the Web.  Best of the Web offers a 15% discount savings code, good any month, when you purchase a directory listing at Best of the Web.  The Best of the Web promo code is CLICKZ15 and it is good any month when you purchase directory advertising at the nation’s oldest internet directory.