Share of Smartphone Users across Markets

According to the data provided by comScore MobiLens, 3 months average ending December 2011, 41.8% of the users from the United States and 45.3% users from Canada used smartphones instead of mobile phones. In UK, Spain, Italy, France, Germany the percentage of smartphone consumers were 51.3%, 51%, 43.9%, 40% and 37%, respectively. In Japan 16.6% used smartphones.

More Minutes with Apps than Internet

In June, 2011, for the first time ever, US mobile consumers with smartphones spent more time with mobile apps than they did with the internet itself.  Other studies have shown that more people will access the web from their mobile phone than through a computer by the end of 2013.  This study concerning the soaring use of apps seems to confirm this idea.

Online Dating for Internet Radio Listeners

Advanced Telecom Services offers its MatchLink online dating site to radio stations.  It can be promoted on over the air or on streaming radio on the internet.  One of the advantages to promoting this valuable source of NTR on streaming radio is that the consumer is right there on his computer and can access the internet dating web site while at his computer.

In fact, as this study shows, users of internet radio stations are actually far more likely to respond to an ad than those listening to traditional radio stations.

Listeners of 2+ Internet Radio Stations are
Far More Likely to Respond to Ads

Online and Mobile Advertising Growth 2011

At the end of 2010, 84.7 million USA households were online.  Of those, 71.5% were using broadband connections, according to a new study by Interpublic Group.

By 2016, the study shows that 99.4 million US households will be online, of which nearly all, 97%, will have broadband connections.

Meanwhile, online advertising spend will increase by 18.7% this year.  Mobile advertising, on the other hand, will increase by a whopping 60.1%!

Advanced Telecom Services is a mobile marketing company that provides a do-it-yourself mobile advertising tool at 84444.com.  In addition, the company provides an internet dating product that is used by radio stations and newspapers in the USA.

In June, Advanced Telecom Services will open its 84444.ca product for text message marketing services in Canada.

How to Measure Engagement With Your Web Site

Chris Meares of Philly.com gave a great speech at the recent NAA (Newspaper Association of America) conference in Dallas.  Meares, when describing how to measure engagement with a web site, showed what looked to be a difficult calculus program, but he was able to simplify it so that even this author could understand it.

Engagement = sum of (C+D+R+L+B+F+I)

Click Depth Index — page views per visit

Duration of Visit — time spent on site per visit

Regency Index — Visit velocity or the rate of returns to site

Loyalty Index — the measure of long term interaction

Brand Index — is the site bookmarked or a direct search term like “Philly.com” or “Philadelphia Inquirer.”

Feedback Index — any participatory action like sending in a photo.

Interaction Index — comments

For Love or Money

Philadelphia – Looking for love in all the wrong places?

Now your newspaper readers can find love online while your reap the benefits of being part of the $1.049 billion online dating industry in the USA!

Consider the following online dating statistics:

• Last year, 17% of all marriages were between couples that first met online.
• From 2009 to 2010, nationwide use of online dating increased by 15% while overall internet use increased by just 9%. 
• Over 40 million Americans used an online dating solution last year. 
• Match.com alone has 15 million members. 
• On average, the online dating customer spent $239 per year on internet dating services.
• Online dating was a $4 billion industry worldwide in 2010 with $1.049 billion coming from the USA.
• The average age of an online dating user is 48.

MatchLink provides a customized online dating affiliate site for your newspaper, but with the power of the largest singles database in the nation behind it. 

A custom online dating site promoted on your newspaper web site builds community among your readers and can make your site more relevant to younger consumers.  And, since the average online dating site user is active for 6.7 months, MatchLink becomes a great source of residual income.

Advanced Telecom Services has been a long-time provider of voice personals to newspapers. The company will be presenting its MatchLink internet dating solution for newspapers at NAA mediaXchange in Dallas from March 25-28, 2011.

Search in Real Time

Real time search is changing the way that people will find results in the search engines. 

Advanced Telecom Services’ Bob Bentz is quoted in this article about real time search and its effect on mobile marketing product 84444.com.

What Internet Directories to Buy

Advanced Telecom Services’ Bob Bentz discusses which internet directories are still worth buying and provides a discount on Best of the Web paid directory listings –> CLICKZ15 gets you a 15% discount, good any month.

[youtube=http://www.youtube.com/watch?v=3C8FKGMBPpE&hl=en&fs=1&]

Best of the Web Promo Code

Search engine optimization is such a critical part of any business any more.  Gone are the days of large advertising budgets and SEO can pay off for years at no additional cost to the business.

Anybody who has any knowledge of SEO understands the importance of links, but are all links created equal?  Certainly not, at least not any more.

Gone are the days when one could just obtain links from any old directory and climb to the first page of Google.  But, there certainly are some directories that still make sense to get listed in, even if you have to (gasp) pay for the links.

One such directory is Best of the Web.  Best of the Web offers a 15% discount savings code, good any month, when you purchase a directory listing at Best of the Web.  The Best of the Web promo code is CLICKZ15 and it is good any month when you purchase directory advertising at the nation’s oldest internet directory.

Choose the Best Colors for Your Web Site

Choosing the right color scheme for your new website might be the most important single decision you will make in the start-up phase of your new web site.

 

But, how do you make sure that the colors you choose are right for your web site?

 

Don’t Choose The Colors that you Prefer

 

The best advice is to not determine the colors based on what you like.  It doesn’t really matter.  This is especially important if you are not part of the demographic group that you targeting.

 

You want to choose colors based on what sells the most or what keeps the visitors at your web site the longest and allows them to leave with a positive perception of the web site.

 

Overview of Web Site Colors

 

Let’s take a look at the rainbow of color possibilities you have for your web site.

 

Red

 

Red is the most powerful color available.  It is associated with energy, aggressiveness, passion, and danger.  It is friendly and attractive.  Red enhances metabolism and raises blood pressure.

 

Red is often used on web sites that:

 

            Promote increased energy and enthusiasm.

            Are for children.

 

Red is great if used as an accent color to stimulate visitors to “buy now” or “click here.”

 

Orange

 

Orange is a powerful color that is the most undesirable to women.  It offers happiness, courage, and success.  It is funny and bold.  Orange combines the energy of red with the cheerfulness of yellow.  Orange increases blood supply to the brain and stimulates thought.

 

Orange is best used on web sites that:

 

            Wish to increase appetite (food products).

            Stimulate enthusiasm.

            Promote positive thinking.

            Wish to increase creativity.

            Offer relief from boredom (games).

            Have a youthful audience.

            Promote toys.

 

Yellow

 

Yellow is sunshine, joy, creativity, cheerfulness, and intelligence.  It also is symbolic of cowardice so it is not an ideal color choice for men.  It is also a highly communicative color.

 

Pure yellow puts more strain on your eye than any other color.  Therefore, it is recommended that yellow be used sparingly.  If used too much on a site, it may fatigue the visitor and cause them to leave sooner.  That being said, yellow is often the color that the eye will gravitate to first.  Hence, it is a great color to use in banners or for “can’t miss” text.

 

Yellow is best used on web sites that:

 

            Appeal to children.

            Promote leisure products.

            Promote improved memory.

            Promote relief from personality disorders like depression.

            Do not need to appeal to men.

 

Green

 

Green reminds the user of nature.  It is symbolic of prosperity, wealth and safety.  It is flexible and harmonious.  Green is the most restful color to the human eye.

 

Green is best used on web sites that:

 

            Propose change (Surprisingly, the primary color of Barack Obama’s web site is blue.)

            Give new ideas.

            Offer protection.

            Promise financial success.

            Are for a nature group.

           

Blue

 

Blue is the color of the sea and the sky and is the most conservative choice you have for a web site color.  When in doubt, choose blue and you won’t go wrong.  Blue conveys trust, loyalty, confidence, and intelligence.  Studies show that the color blue relaxes the nervous system and increases productivity.

 

Blue is best used on web sites that:

 

            Appeal to a wide demographic of age and sex.

            Wish to relax the viewer.

            Offer new information.

            Are for businesses.

            Have an international audience.

            Are related to cleanliness (water purifiers, cleaners)

            Promote precision high-tech products.

            Offer diet products (blue suppresses appetite).

 

Avoid using blue for any small text or thin line diagrams on a web site.  Small blue print is difficult for the eye to perceive.

 

Purple

 

Purple offers a web site a sense of sophistication, dignity, sensitivity, and romance.  It is admired and intuitive.

 

Purple is best used on web sites that:

 

            Offer spiritual fulfillment (religion).

            Want you to use your imagination.

            Offer a calming effect (some vacations).

            Target pre-adolescent children.

            Target women (especially light purple).

 

White

 

White is associated with cleanliness, simplicity, and youth.  It’s hard to imagine a business-oriented web site without any white on it.

 

White is best used on a web site that:

 

            Requires significant reading of text

            Is high-tech, but wants to appear to be easy to use.

            Promotes a charitable organization.

            Sells medical products.

            Sells diet foods or dairy products.

 

Black

 

Black is authoritative, reliable, and constant.

 

Black is best used on a web site that:

 

            Is formal (banking)

            Is authoritative (legal)

            Sells art or photography products (it will make the pictures stand out).

 

Choose Colors that Your Visitors Can Actually See

 

This seems like simple advice, but web browsers don’t have an unlimited amount of colors available to them.  Web browsers can show 256 different colors; of those colors, 216 are common on all major web browsers. 

 

If you don’t use one of the 216 colors, the browser has to attempt to mix the color that it does not support.  This is known as “dithering” and the results are often less than satisfactory.

 

More Color Tips

 

Take a look at a white web site with black print.  It’s the easiest to read, and its very business-like, but there’s certainly nothing attractive or exciting about it.  Start by thinking about putting a dark font on a light background.

 

In addition to white, another safe background choice is gray.

 

Extremely bright colors such as greens, reds, yellows, or blues will cause eye fatigue and chase visitors away prematurely.

 

Avoid mixing blue and yellow or blue and red.

 

It is best to limit a site to five color choices.  Certainly, there should be no more than seven for a larger site.  Use the same color shades consistently throughout the web site.

 

When using a dull color such as gray or black, make it pop by adding a bright color like orange for an outstanding effect.

 

When in doubt, use white for the background.

 

The younger your audience is, the more vivid colors you should use.

 

Men prefer blue and orange to red and yellow.  Women prefer red and yellow versus blue and orange.

 

Another good color for a male-oriented site is brown.  Brown promotes masculine qualities.

 

Color-blindness is prevalent in men.  In fact, one in twelve men have some form of color deficient vision.  If your web site is aimed at men, make sure your color scheme is simple and clear.

 

Women are far more likely than men to respond both positively or negatively to a web site based on its color.  Women prefer softer pastel colors.  Women are more likely to view contrasting colors negatively.

 

Colors mean different things internationally.  White signifies bad luck in China, Japan, and India.  Purple is associated with prostitution in Arabic cultures.  Dark green, while symbolic of money in the United States, does not have the same appeal in foreign countries where money is multi-colored.  The safest color that appears to not have any negative connotation in any country is blue.

 

Gold is another good choice for a web site color.  Gold evokes feeling of prestige and quality.

 

Choose the Right Colors

 

The goal of your web site is to connect with your visitors.  It really doesn’t matter what you like or what your significant other likes.  What matters is what colors your audience likes.  Your color scheme must be carefully selected, because choosing the wrong color scheme can adversely affect your visitor’s experience and decrease your sales.

 

By choosing the right colors that your audience desires, you can invoke increased feelings of a positive reaction to your web site and actually increase sales.

 

Your color selection is the single most important first impression that your site will give your visitors.  Make a great first impression by using the best possible color scheme for your target audience.

 

Read more internet marketing tips and SEO Tips here.