How Generation Y Accesses Newspaper Content

Anthony Wayne    media, mobile marketing     mobile, newspapers

Generation Y encompasses 70 million Americans born between 1977 and 2002.  Here is how those teens and young adults access newspaper content.

12% read on mobile phone.

• Online — 65%
• Print Newspaper — 19%
• Mobile — 12%
• E-Reader — 2%
• Don’t read newspapers – 2%

When it comes to reaching Generation Y, it is increasingly important to offer your newspaper on a mobile web site.  At 12% and climbing, reaching young adults with a mobile version of your newspaper is becoming more and more important. 

(Source — Editor & Publisher; April, 2010)

L’adoption des téléphones intelligents approche les 50 % chez les utilisateurs de téléphones sans fil canadiens de 18 à 34 ans

Anthony Wayne    Company News, media    

Un nouveau sondage offre un portrait détaillé des consommateurs canadiens du sans‑fil

OTTAWA – Le 26 mai 2011 – Près de la moitié (48 %) des utilisateurs de téléphones sans fil âgés de 18 à 34 ans déclarent posséder un téléphone intelligent, selon une nouvelle étude menée par Le groupe conseil Quorus et diffusée aujourd’hui par l’Association canadienne des télécommunications sans fil (ACTS). L’adoption du téléphone intelligent atteint même les 55 % chez les 18 à 24 ans.

Le sondage révèle aussi que quatre propriétaires de téléphones intelligents sur cinq affirment s’être abonnés à un forfait de données, comparativement à seulement 15 % des utilisateurs de téléphones sans fil ordinaires. La moitié des répondants (49 %) âgés de 18 à 34 ans déclarent également accéder à Internet à partir de leur appareil sans fil. L’accès à Internet par l’entremise de téléphones sans fil est considérablement plus élevé parmi : les propriétaires de téléphones intelligents (73 %); les utilisateurs de téléphones sans fil de 18 à 24 ans (61 %); les ménages utilisant exclusivement le sans-fil (42 %); les hommes (33 %); et les Albertains (43 %).

« Si on considère en même temps les affirmations récentes des télécommunicateurs sans fil canadiens qui rapportent des records d’activation de téléphones intelligents et de croissance sur le plan des données sans fil, ce sondage confirme que les Canadiens demeurent parmi les plus grands utilisateurs de téléphones intelligents au monde », affirme le président et chef de la direction de l’ACTS, Bernard Lord. « Et en plus, les Canadiens restent en tête du peloton mondial avec un plus grand nombre de réseaux de données sans fil HSPA+ disponibles sur le marché que n’importe quel autre pays. »

L’étude révèle également qu’environ 58 % des utilisateurs de téléphones intelligents ont téléchargé des applis vers leur appareil sans fil, l’utilisateur moyen en ayant téléchargé 12, dont environ le quart étaient des applis payantes plutôt que téléchargeables gratuitement. Les propriétaires de téléphones intelligents qui vivent dans des ménages utilisant exclusivement le sans-fil (71 %), ceux âgés de 14 à 44 ans (64 %) et ceux vivant en Alberta (76 %) étaient les plus grands téléchargeurs d’applis. Les trois quarts des utilisateurs de téléphones intelligents qui ont téléchargé des applis (76 %) utilisent des applis associées à la météo et plus des deux tiers (69 %) utilisent des applis qui permettent d’accéder aux réseaux sociaux, à la messagerie instantanée ou aux blogues.

Les transactions bancaires et les paiements mobiles sont également adoptés par les Canadiens, alors que plus du cinquième (22 %) des utilisateurs de téléphones intelligents déclarent faire certaines de leurs transactions bancaires ou effectuer des paiements en retour de produits ou de services à partir de leurs téléphones sans fil. La proportion est considérablement plus élevée parmi les propriétaires de téléphones intelligents de 18 à 34 ans, atteignant les 30 %.

Les Canadiens signalent également un grand intérêt pour les codes bidimensionnels : près de la moitié des utilisateurs de téléphones sans fil (45 %) les connaissent et 10 % en ont déjà scanné. Les utilisateurs de téléphones intelligents (28 %), les utilisateurs de téléphones sans fil âgés de 18 à 44 ans (17 %), les ménages utilisant exclusivement le sans-fil (16 %) et les hommes (13 %) adoptent cette activité en plus grand nombre. Lorsqu’on demande aux répondants ce qu’ils ont scanné récemment, ils répondent le plus souvent les codes de produits (22 %), les codes dans les magazines, les livres et les journaux (14 %), les articles d’épicerie (14 %) et les codes de contact sur BBM (14 %).

Le sondage révèle aussi que les Canadiens utilisent leurs téléphones sans fil pour venir en aide aux organismes de bienfaisance qui leur sont chers par l’entremise du texto. La moitié des utilisateurs de téléphones sans fil connaissent les dons par sans-fil et 6 % en ont déjà fait l’expérience. La notoriété des dons par sans-fil était la plus grande auprès des 18 à 34 ans (60 %), 12 % d’entre eux ayant déjà fait des dons par texto.

L’Étude sur les attitudes des consommateurs de téléphonie cellulaire 2011 (en anglais seulement), réalisée par Le groupe conseil Quorus pour le compte de l’ACTS, a été menée du 14 au 27 mars 2011 auprès de ménages canadiens à l’aide de sondages téléphoniques et d’un panel en ligne. On peut consulter un résumé de l’étude (en français) ou encore l’étude au complet sur le site Web de l’ACTS.

Radio Advertising Revenues 2011

Anthony Wayne    media     radio advertising, radio revenue

Local radio enjoyed a modest advertising rebound in 2010 as revenues grew 5.4% from $13.4 billion in 2009 to $14.1 billion in 2010, as per a study by BIA/Kelsey.  The Radio Advertising Bureau tabbed the 2010 radio market at $14.2 billion.

Radio advertising to show a 3.7% increase in '11.

For 2011, the study anticipates a 3.7% increase.

Radio’s online revenues are projeced to grow from $405 million in 2010 to $494 million this year.  Online revenues for radio stations will reach $783 million in 2015.

It is still a long way back for local radio, however.  According to the projections, it will be 2015 until local radio revenues exceed where they were in 2007.

Advanced Telecom Services provides text message marketing for radio stations and an online dating solution called MatchLink for radio stations.

Strike Three for Newspapers

Anthony Wayne    media     baseball, demise, golden retrievers, newspapers

Like most middle-aged guys, newspapers have been a big part of my life.

My first job was delivering newspapers.  I majored in journalism in college when print media still ruled.  My breakfast as a child and teen was not complete without checking out the box scores from the night before.

In fact, I recall my parents, in a moment of austerity, threatening to cancel the afternoon edition of the newspaper, and save $1.35 per week, in my then hometown of Harrisburg, Pennsylvania.  I’d have none of it.  How else would I get the west coast scores that were too late to be included in the morning edition of The Patriot-News?

In 1900, there were 600 cities in the USA that had two daily newspapers.  Today, there are 6.  We’ve stopped counting the two-newspaper towns and are instead starting to count the no newspaper towns.

Times have certainly changed.  A teenage baseball fan gets his baseball information from SportsCenter.  That is, if his local cable or satellite company doesn’t also include MLB Network.  That is, if he hasn’t already been online to check out the baseball results or received information from his Facebook or Twitter account.  Or, watched the game on MLB At Bat app on his smartphone!

Do you think that the teenage baseball fan of today is willing to wait for the evening edition of the newspaper to get the west coast results?

I still get the newspaper, but every time I read it, I feel old-fashioned.  I get it for two reasons really.  I get it because I want to clip the high school softball results for my daughter’s scrapbook that I keep for her.  I also continue to get it for another unlikely reason: it is the highlight of my golden retriever’s day when he runs out in the morning to get the newspaper.  Ironically, the only one who can’t read in our family, my dog, would be the one most disappointed if we cancelled our subscription.

But, it’s not all timber for the newspaper industry.  According to comScore, 57% of the American online internet audience visited a newspaper web site in 2010.  More than 32 million visit the New York Times online newspaper alone in a month.  I don’t feel old-fashioned reading Philly.com today.

And, I don’t have to wait for the afternoon to get the Dodgers scores.

Bob Bentz is President of Advanced Telecom Services which provides MatchLink — an online dating solution to newspapers.  You can follow him on Twitter @BobBentz or you can just wait outside his home and leave a message for him when his golden retriever gets the newspaper each morning.

Online Personals Revenue for Newspaper Web Sites

Anthony Wayne    Dating, media     classifieds, MatchLink, newspapers, online dating

Newspapers continue to struggle with revenues.  While newspapers have done a good job of getting visitors to their web sites, they have not done a good of monetizing their web sites to the same level as they have done with print.  The decrease is most evident in classified advertising where newspapers once dominated.

Classified advertising used to include voice personals and Advanced Telecom Services was one of the major suppliers of newspaper voice personals.  Today, however, like so many other products, personals have shifted to online personals and, for the most part, newspapers have missed out on the online personals phenomenon.

Today, however, MatchLink, from Advanced Telecom Services, offers newspapers an online dating solution that will help it re-capture some of the magic that it once had with newspaper voice personals.

MatchLink from Advanced Telecom Services is an online dating product that is customized to the look and feel of the daily newspaper.  It also makes the newspaper product more relevant to young singles.

How Radio Stations Can Sell Text Message Marketing to Advertisers

Anthony Wayne    media, mobile marketing     84444.com, Bob Bentz, radio stations, radio text message marketing, text message marketing

Radio stations need to be able to monetize their text message marketing feature.  In this video, Advanced Telecom Services’ Bob Bentz gives advice as to how to make text message marketing an added source of NTR for radio stations.

Check out the previous video where Bob gives an overview of mobile marketing products for radio stations.

5 Best Radio Mobile Marketing Tools

Anthony Wayne    media, mobile marketing     84444.com, Advanced Telecom Services., Bob Bentz, mobile marketing, radio, text message marketing

Since so much of radio listening is done outside of the home, mobile marketing is a great way for radio to promote its products and enhance the value of its advertisers. 

In this video, Bob Bentz, president of Advanced Telecom Services, looks at the five key products that radio stations need to be using to have an effective mobile marketing presence.

For Love or Money

Anthony Wayne    Dating, Internet Marketing, media     MatchLink, NAA Show, newspapers, online dating

Philadelphia – Looking for love in all the wrong places?

17% of all marriages last year first met online.

Now your newspaper readers can find love online while your reap the benefits of being part of the $1.049 billion online dating industry in the USA!

Consider the following online dating statistics:

• Last year, 17% of all marriages were between couples that first met online.
• From 2009 to 2010, nationwide use of online dating increased by 15% while overall internet use increased by just 9%. 
• Over 40 million Americans used an online dating solution last year. 
• Match.com alone has 15 million members. 
• On average, the online dating customer spent $239 per year on internet dating services.
• Online dating was a $4 billion industry worldwide in 2010 with $1.049 billion coming from the USA.
• The average age of an online dating user is 48.

MatchLink provides a customized online dating affiliate site for your newspaper, but with the power of the largest singles database in the nation behind it. 

A custom online dating site promoted on your newspaper web site builds community among your readers and can make your site more relevant to younger consumers.  And, since the average online dating site user is active for 6.7 months, MatchLink becomes a great source of residual income.

Advanced Telecom Services has been a long-time provider of voice personals to newspapers. The company will be presenting its MatchLink internet dating solution for newspapers at NAA mediaXchange in Dallas from March 25-28, 2011.

Radio Advertising Shows Growth in 2010

Anthony Wayne    media     radio advertising sales

ON THE AIR: Radio advertising showed 17% growth in 2010.

The radio industry had a great year in 2010 thanks to a bounceback from auto advertising and a strong political season.  National spot radio saw 17.7% growth in 2010 versus 2009 with auto leading the way with a whopping 27.4% increase.  Quarter 1, 2011, however, is really impressive as it is pacing at over 70% increase over quarter 1 in 2010.

RADIO SALES BY CATEGORY 2010 vs. 2009

As for regionality, most of the country showed growth of 20% in radio advertising sales in 2010 vs. 2009 with the exception of the West which grew by only 9%.

 RADIO SALES BY REGION 2010 vs. 2009

Radio is a major target market for Advanced Telecom Services.  It supplies its MatchLink online dating solution and its 84444.com text message marketing solution to radio stations.

Its Advanced Mobile division provides mobile marketing to auto dealers through its Cars2Go product.

Top Digital Newspaper Sites

Anthony Wayne    Dating, media     newspaper web sites, online dating, online dating affiliate products

USA Today is the most viewed digital newspaper in the USA.

Top Newspaper Web Sites by traffic.  The following lists most unique visitors from October 2009 through October 2010, as reported by Compete.com.

1. USA Today — 239 million
2. The New York Times — 217
3. The Wall Street Journal — 122
4. Los Angeles Times — 94
5. The Washington Post — 91
6. New York Daily News — 82
7. San Francisco Chronicle — 46
8. New York Post — 45
9. Chicago Tribune — 33
10. (Newark) Star-Ledger — 31

Advanced Telecom Services offers a revenue producing customized online dating service for newspapers through our MatchLink.com brand.  This service provides a newspaper with the look and feel of their web site, but with the power of the Match.com brand behind it.  Best of all, the newspaper is paid on residual income, unlike other affiliate deals where just the initial payment is made.