Share of US Smartphone Owners Performing Activities in Retail Store

Norman Barret    Internet Marketing, mobile marketing     smartphone, smartphone shopping behavior

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US Top Mobile Categories by Growth in Audience

Norman Barret    Internet Marketing, mobile marketing     smartphone, smartphone shopping behavior

According to comScore MobiLens, 3 months average ending December 2011 versus December 2010, U.S; it was found that the consumers progressively turn to their devices  for retail and commerce,  a tendency that many analysts would highlight as one of the most important stories for  2012. The disruptive force of mobile in the retail environment provides brands  with a significant opportunity to reach customers through a highly personal  digital channel while at the same time posing a challenge, as consumers increasingly consult their new favorite shopping  companion – their smartphone – inside stores.  In December 2011, 28.5 million mobile users  accessed online retail content  on their mobile devices, which is 87 percent increase compared to the previous year. Commerce-related content, including Electronic Payments  (up 80 percent),  Classifieds  (up 72 percent),  Auction Sites (up 70 percent)  and Shopping Guides  (up 67 percent),  all realized strong gains over the past year. Health Information has continued  to gain popularity for mobile users  leading as the top-growing  content  category in 2011, surging 134 percent  to reach 18.5 million.

Canada Smartphone Market Share by OS

Norman Barret    Cell Phones, Internet Marketing, Mobile Apps, mobile marketing, Text Message Marketing     Smartphone Market, Smartphone OS

According to comScore MobiLens, Dec-2011, Canada;  Canada Smartphone Market Share by OS  shows a very different scenario compared to the other markets due to the strength of the RIM/Blackberry platform. In fact, with 32.6 percent of the market, Canada was the only smartphone market in which RIM still maintained the leading position. Besides that, the iOS platform (31.2 percent) held a slight advantage over Android (27.8 percent), Symbian (4.5 percent) and Microsoft (2.9 percent).

While RIM currently maintains the top position in Canada, the market dynamics are changing. Apple held the top position during the first few months of the year, though Android could surprise and get there first. Over the past six months, RIM has lost 6 percentage points of market share with most of it going to Android. However, it should be noted that RIM’s January appointment of a new CEO signals some upcoming strategic changes that may result in more innovative product offerings.

US Network Operator Share of Total Mobile Market

Norman Barret    Cell Phones, Internet Marketing, mobile marketing, Text Message Marketing     Mobile Network Provider, Smartphone Network Provider

According to comScore MobiLens (3 month. average ending Dec-2011), it was found that the four largest mobile network providers – Verizon, AT&T, Sprint and T-Mobile  accounted for nearly 78 percent  of the total U.S. mobile subscriber market. Verizon led the U.S. mobile market as the carrier for 31.6 percent of mobile subscribers. AT&T ranked second at 26.3 percent, followed by Sprint (10.5 percent) and T-Mobile (9.5 percent).

But the smartphone market shows a different scenario, with AT&T accounting for the largest share at 33.5 percent, Verizon ranked second which accounted for 30.4 percent share. Sprint, which also saw the iPhone debut on its network near the end of 2011, reached 13.7 percent of smartphone subscribers, while T-Mobile accounted for 11.3 percent.

Smartphone Share of Total Mobile Audience

Norman Barret    Cell Phones, Internet Marketing, mobile marketing, Text Message Marketing     smartphone

According to comScore MobiLens, 3 months average ending December 2011 versus December 2010, in the U.S. 27% of the mobile users used smartphones in December 2010 and 41.8% of the mobile users used smartphones in December 2011 and in the EU5 countries 31% of the mobile users used smartphones in December 2010 while 44% of the users used smartphones in December 2011. Among the EU5 countries UK, Spain, Italy, France, Germany; 34.2%, 37.6%, 35.2%, 25.8%, 25%, respectively of the mobile phone users used smartphones in December 2010. On the other hand, 51.3%, 51%, 43.9%, 40% and 37% of the UK, Spain, Italy, France, Germany, respectively used smartphones in December 2011. This trend shows how smartphones are being adopted by the Mobile Audience dramatically.

Smartphones Surpass Feature Phones as the Top Acquired Device Type

Norman Barret    Cell Phones, Mobile Apps, mobile marketing, Technology, Text Message Marketing     smarphone

According to comScore MobiLens, in the year 2011, there were different types of smartphones available in the market. In the US, there were more than 400 smartphone devices in the market which gave the consumers option of choosing a smartphone among different ones. In some cases, smartphones surpassed the feature phones, for the customers who bought mobile device for the first time in 2011. During 2011, Germany, France, Italy, and Canada, and the U.S. saw this milestone while the UK and Spain passed this threshold in 2010. This trend is being expected during 2012 when the majority of the mobile users are expected to buy smartphones.

Non-Computer Traffic for Selected Markets

Norman Barret    Cell Phones, Internet Marketing, mobile marketing, Text Message Marketing     mobile, smarphone, tablets

According to the data provided by comScore Device Essentials, December 2011, the increasing trend of using non-computers (e.g. mobile, tablets, others) for using the internet was observed. The non-computer traffic for Singapore, UK, U.S., Australia, Japan, Canada, Spain, India, France, Brazil were 11.5%, 9.5%, 8.2%, 7.7%, 6.5%, 5.2%, 5.1%, 2.8%, and 1.5%, respectively.

Share of Smartphone Users across Markets

Norman Barret    Cell Phones, Internet Marketing, mobile marketing, Text Message Marketing     smartphone, smartphone use

According to the data provided by comScore MobiLens, 3 months average ending December 2011, 41.8% of the users from the United States and 45.3% users from Canada used smartphones instead of mobile phones. In UK, Spain, Italy, France, Germany the percentage of smartphone consumers were 51.3%, 51%, 43.9%, 40% and 37%, respectively. In Japan 16.6% used smartphones.

Text Message Marketing Site Honored with 4 Star Service Rating

Anthony Wayne    mobile marketing, Text Message Marketing     best customer service, text message marketing

12 Volt News uses 84444 in part due to its customer service.

In business, you almost always hear the bad stuff from customers, but rarely get compliments, especially when it comes to customer service.  No doubt, American customer service is not what it once was as margins get thinner and companies are not able to hire the same amount of people as they once had.

At our text message marketing site 84444.com, however, we take great pride in our customer service.  That’s why we offer several different methods for our mobile marketing customers to contact us.  Top Ten Reviews liked what they saw in our company.  Here’s what they had to say about our customer service.  It was a 4 star review!

Help & Support: 

84444.com offers some of the best customer service around. They have three different phone numbers along with email assistance. An office location is listed on their site, allowing people in the Pennsylvania area to visit in person. We were also impressed with their comprehensive blog, brimming with information on the latest mobile marketing trends and profiles of successful SMS campaigns.

84444.com offers a help section on their site that includes live chat available during regular business hours. For new users looking for in-depth information on how to use every aspect of the service, they provide several useful video tutorials explaining how to use their main services, including setting up a simple broadcast text, creating and sending an interactive SMS message, managing SMS votes and contests, and sending an SMS coupon

Time Spent Per Media

Anthony Wayne    Cell Phones, mobile marketing     media, mobile, television, time spent, video

Americans Now Spend More Time With Mobile Than Print

In 2010, Americans spent the same amount of time with their mobile devices as they did with newspapers and magazines combined–50 minutes.  Buoyed by increasing sales of tablets, time spent with mobile increased to 65 minutes in 2011 while newspaper and magazine readership declined to just 44 minutes.

Time spent with television and video increased again from 2010 to 2011.  The average American now spends 4:34 per day with television and video.

But, despite the proliferation of time spent on various forms of media, mobile continues to not get its fair share of the American advertising dollar.  Meaning, there is a great opportunity for savvy businesses and brands to reach consumers on their mobile phones and devices.