Primitive Sweepstakes

admin    mobile marketing, Technology     Gateway Cafe, mobile coupons, mobile sweepstakes

If you are a regular reader of the Advanced Telecom Services’ blog, you know that we like to talk a lot about mobile coupons and mobile sweepstakes and just how effective that they are.

Well, here’s an example of a decidely early 1990′s version of the mobile sweepstakes that is still being used today. 

Too bad, it arrived before lunch time today, but you must know that I’ll be eating at the Gateway Cafe tomorrow.  I’d link to Gateway, but they don’t seem to have a web site.

Let’s just hope they have a lunch for under $6. 

I won a free lunch at Gateway Cafe

Cars2Go at Digital Dealers Conference

admin    mobile marketing, Technology     auto, auto dealers, mobile, mobile marketing, mobile marketing auto dealers

Advanced Mobile Solutions is a sponsor of the  Digital Dealers Conference in Las Vegas.  At the Digital Dealers Conference, Advanced Mobile displayed its Cars 2 Go product to the growing number of auto dealers that attend the annual event.

Cars2Go - Digital Dealers Show 2010

Visit us at Booth 8 at the Digital Dealers Show.

VoiceTone For Rotary Dial Phones

advanced34    800 Numbers, 900 Numbers, Cool Stuff, IVR, Technology     % homes with rotary phones, rotary phones

When Advanced Telecom Services began in 1989, it wanted a differentiator

In 1990, 38.5% of US households used rotary dial phones like this one.

in the IVR marketplace.  It wanted something so that it could deliver value to the caller over what other 800 number IVR and 900 number service bureaus offered.

That differentiator was VoiceTone — ATS’s exclusive voice recognition software that enabled rotary dial callers to say their selection as opposed to pressing it on a touchtone phone.

While speech recognition might seem commonplace today, back in 1990, it was far from common.  Rotary callers were simply not able to interact with automated telephone systems until Advanced Telecom Services’ VoiceTone came on the scene.

And, back in 1990, this was a significant market as 38.5% of all households used rotary dial phones!  (See Page 199 of Adult Literacy and New Technologies).

Text Drive a Lexus

advanced34    mobile marketing, Technology     auto dealers, mobile marketing auto dealers, text message advertising

North Park Lexus of San Antonio is just one auto dealer that has learned the value of marketing to mobile phones.

Mobile marketing for auto dealers is one of the many vertical markets served by Advanced Telecom Services and its subsidiary, Advanced Mobile Solutions.  And, it works.  With the ticket price of an automobile, a text messaging investment is a drop in the bucket.

At a time when the auto industry is struggling, forward-thinking auto dealers like this Lexus dealer are investing in recruiting customers that are ready to buy NOW.

Mobile Web Usage Grows 34% Year Over Year

advanced34    Cell Phones, Technology     communication, mobile marketing

Women Are Using Mobile More And More

Over 56.9 million consumers accessed the web using a mobile device in July 2009 up from 42.5 million a year earlier. This represents a 34% increase year-over-year. (Nielsen).  Growth year-over-year among ages 13 to 17 (45%) and users 65 and over (67%) outpaced other mobile web user demographics. While men continue to constitute 53 % of the mobile web audience, female mobile users increased 43% year-over-year while the male audience grew 26% over the same period.

Mobile Advertising To Grow 74% in 2009

advanced34    Cell Phones, mobile marketing, Technology     mobile marketing, mobile marketing statistics.

According to a new Gartner report, mobile ad spending will grow this year 74% worldwide. The projected amount is $913.50 million  although they site that it will not really accelerate until 2011 when advertisers are expected to boost mobile spending as part of a trend toward digital marketing channels.

By 2013, mobile advertising spending should reach $13 billion with the Asia-Pacific region leading the way, followed by North America and Europe.

A combination of the  increase in smartphones and flat-rate data plans will contribute to this trend.  According to the Gartner report, consumer usage of smartphones will be 45.5% of all phone sales by 2013, up from just over 9% in 2008.

World Telemedia 2009

advanced34    900 Numbers, Canada, Cool Stuff, mobile marketing, Technology     world telemedia, WT09

WT09 focuses on areas that represent a genuine opportunity for service providers and media groups alike whilst showcasing the content, services and applications that consumers will continue to demand in 2009 and beyond:

• Chat & Dating
• Psychic, Horoscope & Life Coaching
• Casinos & Gambling
• Competitions, Lotteries & Bingo
• UGC & Social Networking
• Information & Entertainment Services
• Developments in Billing
• Interactive Media & Marketing
• Working with Aggregators
• International Market Updates

This show has consistently brought together delegates from each sector of the Telemedia “value chain” to learn, network and do business in some of Europe’s best hotel venues. Combining seminars, workshops, exhibition, hospitality, 5 star networking and a packed schedule of lavish evening events, WT09 embraces the most exciting areas of web, media, marketing, mobile and fixed line in a unique 24/7-trading environment.

We’re looking forward to seeing you at this valuable industry forum and hope that if you haven’t already booked, you’ll take this opportunity to consider making the trip to Malta.

You’ll find us, Advanced Telecom Services, so we look forward to forward to seeing you there::

• 26^TH – 28^TH APRIL
• CORINTHIA SAN GORG HOTEL
• ST JULIANS
• MALTA
• www.etevent.co.uk

 AT A GLANCE 

•  Networking Pass Euro 350
• Full Delegate +Euro 200 or Casino, Lottery and Sports Book +Euro 130
• Weekend Networking Pass +Euro 150
• Poker Tournament +Euro 40
• Buffet or sit down lunch included with all passes
• Over 300 registered participants
• Over 30 Sponsors, Exhibitors & Promoters on the show floor
• Welcome Party – Sunday 26^th
• Cocktails on the Poolside Terrace each night
• Club 22 Party & Poker Tournament – Monday 27^th   

Advanced Telecom Services Sponsors World Telemedia Show

advanced34    900 Numbers, Canada, Cell Phones, IVR, mobile marketing, Technology, Text Messaging     Bob Bentz, World Telemedia 2009

Advanced Telecom Services is a sponsor of the World Telemedia Event to be held April 26 – 28 in Malta. 

Each year, World Telemedia attracts over 900 senior decision makers from over 50 countries worldwide.  The 2009 World Telemedia Event will be held at the San Gorg Marina & Resort on the historic island of Malta.

Advanced Telecom Services’ president Bob Bentz will be a featured speaker at World Telemedia 2009.  Bentz will be speaking about the 900 number premium rate industry in the United States and Canada and also about the mobile marketing industry in North America.