Employment Opportunity

advanced34    900 Numbers, Cell Phones, Dating, IVR, Telemedia     jobs Philadelphia, marketing jobs, telemedia jobs

Marketing Manager job opening at Advanced Telecom Services.

Advanced Telecom Services and Advanced Mobile Solutions are seeking a full-time marketing manager in its Wayne, Pennsylvania offices.  The marketing manager will report to the presidents of each company. 

Successful candidate should have a college degree and a minimum of two years experience in both internet marketing and traditional marketing.  Candidate should also have a passion for both mobile phone and internet applications.

The marketing manager will have outstanding written communication skills.  He or she will also have knowledge of internet advertising, search engine marketing, search engine optimization, and conducting webinars.  Some knowledge of html and CSS is a plus.  Traditional marketing skills required include literature design, database management, email promotions, and trade show participation.

Salary plus 401k with matching, paid vacation, and medical and dental benefits provided.  Apply to: bobb@advancedtele.com. 

Advanced Telecom Services, founded in 1989, provides telemedia services to media and advertising agencies.  Services include mobile marketing, interactive voice response, 800 and 900 numbers, and internet dating solutions.  Advanced Telecom Services has offices in the USA, Canada, UK, and Ireland.

Advanced Mobile Solutions, founded in 2005, specializes in delivering mobile content to large database companies.  The company has been funded by Ben Franklin Technology Partners.  Its impressive client list includes apartments.com, Houston Chronicle, and BHI.

ATS es Renace Una Estrella

advanced34    media, mobile marketing, Telemedia, Text Messaging     Advanced Telecom Services., Renace Una Estrella, text message voting

Advanced Telecom Services provides premium SMS services to Renace Una Estrella.

For the second season, Advanced Telecom Services has been selected as the service bureau to provide premium SMS voting for Renace Una Estrella.

Renace Una Estrella is a television program with audience participation to choose the hottest young Latin music talent in the mid-Atlantic states.  Viewers of the television show can send in a premium text message for 99 cents to vote for their favorite emerging star.

Text message voting is an important part of the burgeoning interactive mobile marketing industry.  It is a great way for television stations to use text messaging for interacting with their audience.

The Hispanic mobile market has long been a prized target group, especially when it comes to mobile data content.  On average, Hispanics spend $10 more per month on their cell phone bill than the average American.

ATS-London Provides TeleText Dating

advanced34    900 Numbers, Cool Stuff, Telemedia, United Kingdom     Advanced Telecom Services., ATS-London, ATS-UK, teletext

ATS-London provides TeleText dating application for television.  The service is called 121 Dating and consists of text classified advertisements on the television screen.

Singles are divided based on region within the United Kingdom and by sexual preference.  Interested singles can then browse the classified advertisements via their television remote.

teletext allows you to find a date while watching TV in the UK.

Finding a date on TV is easy with teletext.

ATS-Prague Office

advanced34    Cool Stuff, Czech Republic, IVR, Telemedia     ATS Praha, ATS-Prague, Bob Bentz, Michal Horak

One of the great success stories of Advanced Telecom Services has been its office in Praha, Czech Republic.  The office was established in 1997 as ATS’s fourth country location following its expansion from the USA, United Kingdom, Canada, and then Czech Republic.

The first meeting held to discuss the establishment of ATS-Praha was held at the Imperial Cafe in Prague.

Bob Bentz and Michal Horak celebrate 12 years in business in Prague.

Telemedia 360

advanced34    IVR, Telemedia     Advanced Telecom Services managers, Bob Bentz, Cindy Aspland, Ian Scott

Liverpool, England — Telemedia 360 attendees included: Bob Bentz, president of the USA office; Cindy Aspland, sales director and deputy MD of the London office; and Ian Scott, MD in London.

Bob Bentz, Cindy Aspland, Ian Scott

Telemedia 360 Review

advanced34    900 Numbers, Canada, Telemedia     Advanced Telecom Services., Albert Dock, Liverpool, Telemedia 360

By Bob Bentz

Liverpool's Albert Dock hosted Telemedia 360

Liverpool, England – There’s a brand new show on the European audiotext scene.

Almost 300, mostly British, members of the telemedia industry converged on Liverpool’s Albert Dock for the first annual Telemedia 360 on October 20-21, 2009. And, if the business done at this first ever Telemedia 360 is any indication, the show will be around for a long time.

The show was sponsored by the same folks who put on the annual show, World Telemedia, which has been held in fun places such as Malta, Budapest, Prague, Amsterdam, and London in recent years. Industry veterans Jarvis Todd and Annika Micheli were on hand to make sure that everything ran smoothly and that everybody had a good time and that the sponsors were pleased with their investments.

It was hard not to have a good time at Telemedia 360. The event got off to a quick start with a sponsored party at Alma de Cuba—a converted church that now makes a fun bar and restaurant. Lots of telemedia veterans were there early and did their part to show that the British are some of the hardiest drinkers in the world. The party didn’t close until after 2 am at which time some energetic, unnamed souls continued partying while watching native Liverpudlians dance in g-strings.

The crowd was mostly male and certainly showed an aging business population than was present at past Telemedia shows; 45 seemed to be the median age of attendees. Telemedia veterans continue to show that there is significant money to be made in pay per call and the vast breadth of billing mechanisms and exciting new mobile applications that were displayed. Nevertheless, it is clear that the industry could use some new and younger blood and some greater female participation.

The crowd arrived early the next morning and the trade show and presentations got under way at 9:30. Those who stayed out late the night before were there and ready to do business, as any professional would, although some ended up telling the same stories that they did the night before, thankfully at a lower volume.

Mark Challinor, European director of INMA, made the opening welcome address to the attendees. The presentations had two tracks representing moving the media to a cross-platform pay for content model and generating traffic for premium rate content across multiple platform. A total of 16 presentations were made with 64 industry leaders speaking.

The lone negative of the show was the complimentary lunch that was served which my British colleagues described as “rubbish.” Nevertheless, lunch time was a good way to meet others in the industry given the small second floor venue that hosted it. Certainly, nobody had to worry about the bad manners of talking with their mouths full.

Advanced Telecom Services’ president Bob Bentz was there along with the operating partners of the ATS-London service bureau, Ian Scott and Cindy Aspland.

Advanced Telecom Services presented the Canadian 900 number market as: “the best premium rate market in the world.” Advanced Telecom Services’ theme for the show was “Mount Your Next Program in Canada” with a sexy female Canadian Mountie as the mascot. Signage and the Telemedia 360 power point touted some of the features of the newly de-regulated Canadian premium rate market including lower fees, less content restrictions and an improved ability to control chargebacks that had previously plagued the Canadian 900 number industry.

In the afternoon, Toby Padgham of AIME spoke to us about the possibility that British Telecom will be raising its claw back on uncollectible billing. Currently, BT takes 3.04% for chargebacks from all service bureaus. This in itself seems unfair as some companies in the more liberal IVR categories are probably under-assessed based on this process. Padgham indicated that BT has talked about increasing its claw back to 9% and stressed the importance of the industry banding together to fight this unwarranted increase.

The conclusion of the show was highlighted by an auction of several autographed football items, including autographed jerseys of the Chelsea and Arsenal teams, donated by O-bit Telecom. Proceeds from the auction were donated to an organization that fights breast cancer, Her Breast Friends.

But, activity was not completed from Telemedia 360. An evening dinner at Pan Am on Albert Dock had outstanding food that redeemed the rubbish served at lunch. The final evening of musical entertainment from The Cheatles highlighted the Liverpool event. It was easy to find the few 20-somethings in the audience as they were the only ones not mouthing the words to the songs made famous by Liverpool’s and the world’s most famous band ever.

As the delegates began to say good-bye, many wondered where we’d see each other next as the location for World Telemedia 2010 has yet to be confirmed. A reliable source said that Copenhagen, Denmark had the inside track to hosting the April event.

Regardless of where World Telemedia is held, however, this group knows how to do business, yet also knows how to have a good time simultaneously.

ATS Promotes Canada 900 Numbers at Telemedia 360

advanced34    900 Numbers, Canada, Telemedia     Canada 900 numbers, Telemedia 360

Liverpool — Advanced Telecom Services has announced that it will be promoting its Canadian 900 numbers at the upcoming Telemedia 360 Show in Liverpool, England.

Since the deregulation of the Canadian 900 number business, entrepreneurial carriers have entered the market to compete with the provincial carriers.  This has led to a much stronger premium rate market in Canada.

Bob Bentz, president of Advanced Telecom Services will be attending Telemedia 360 and Bentz said in a recent interview that Canada is now “the best premium rate services market in the world.”

“Canada is the best premium rate services market in the world.”

Read more about the Canadian premium rate services market at Telemedia-News.

Telemedia Meets Media in Liverpool

advanced34    900 Numbers, Canada, Telemedia     Advanced Telecom Services., ATS-UK, INMA, Liverpool, OPA, Telemedia 360

Advanced Telecom Services will be a silver level sponsor of the Telemedia 360 Show in Liverpool on October 20-21, 2009.  Members of the management team from the USA, Canada, and ATS-London offices will be present at the event.

TELEMEDIA MEETS THE MEDIA CHALLENGE IN LIVERPOOL

The Telemedia industry usually attracts all the wrong kind of attention from

Liverpool

the media: just look how the TV and the press went to town on the industry when PTV became a bit mired in controversy. But next month we are turning all that on its head as the media – both print and TV – will join a range of brands, marketing experts, agencies and network operators in Liverpool for the Telemedia360 event.

The event has been born out of the need for the media to look at new ways of generating revenue from its content. Rupert Murdoch has publicly laid down the gauntlet that his mighty News International organisation is not going to give content away for free anymore online (or indeed on mobile). Other media organisations, while not as vocal as Murdoch, are all in the same boat. Even the music industry is now looking at how to sell its content over the web and mobile in such a way that pirate bit torrent sites are no longer an attractive option for consumers.

While all these media outlets are agreed that they have to start charging for their precious content, none of them really knows how to go about it. That’s where Telemedia360 comes in. The telemedia industry has, over the years, pioneered the best ways to generate, market, sell and bill for premium content. Despite the PRS landscape changing – shifting from the telephone and network operator billing to a more freestyle online, IP-based model – the industry still has the gift of how to get people to part with cash for content. And Telemedia360 Liverpool on 21 October has become the place for the media, hungry as they are for new ideas, to come and learn all about how to realise Murdoch et al’s dream.

“We have a variety of billing mechanisms that can help the media out of its dilemma with declining advertising revenue,” said Bob Bentz, president of Advanced Telecom Services which has offices in Philadelphia, Calgary, London, Dublin, and Prague.  “It’s just a matter of merging the technology of the landline and mobile phone to help make the media more interactive with its consumers.”

Telemedia 360 is a call to arms for the industry to consider how it can bring its huge expertise, technology and general cheekiness to bear on making the media and marketing industries more effective at turning free content in premium, billable content.

The event will of course focus on billing, particularly in terms of the various new billing tools available and how they’re suited to different things: not just monetising media content, but also apps, charity donations and much more. There will also be an essential view of who regulates what in this increasingly complex chain of cross-platform suppliers.

Telemedia 360 has already brought together an impressive role call of very high level speakers and sponsors representing some very big brands. To reinforce its importance further, cooperation with the International News Media Association (INMA) and the Online Publishers Association (OPA), who run their own annual event (Outlook 2010) the very next day, will attract even more international representatives keen to understand how to use cross platform technology to generate revenue and eyeballs.

So we’re going down to Liverpool on the 21^st Oct and we’re hoping to see you there.

ATS Sponsors Telemedia 360 Show

advanced34    900 Numbers, Canada, IVR, Telemedia     Advanced Telecom Services., ATS-UK, INMA, INMA Show, OPA, OPA Show, Telemedia 360

Advanced Telecom Services will be a sponsor of the 2009 Telemedia 360 event to be held in Liverpool on October 20-21.  Members of the Advanced Telecom staff from the USA, Canada, and UK offices will be attending and displaying products at the event.

MONETISING THE MEDIA

Liverpool, England — Rupert Murdoch’s pronouncement that News

Advanced Telecom Services will be a sponsor of the 2009 Telemedia 360 Show in Liverpool

International is to charge for online content has, overnight, totally reshaped the media and telemedia industries. While ad revenues have plummeted across media outlets and money making opportunities for telemedia have contracted, these two industries that have such a history together are now, once again, finding that they can work together to great mutual benefit.

For telemedia holds the key to unlocking the hitherto impossible task of monetising the free; billing the unbillable – and in doing so will unlock a whole new world of revenue opportunities for both the media and the telemedia sectors. Now that’s what we call synergy. And giving life to this synergy Telemedia360 in Liverpool is the event that has the express aim of demonstrating to the media and content owners – be they print, broadcast, marketing, branding, online or mobile – just how, using cross platform technology, innovative billing techniques and good old fashioned marketing, free content can be made into something that consumers will pay for, will enjoy paying for and will continue to pay for.

The event brings together media companies, network operators, service providers, billing experts, trade associations and regulators to discuss, in a dynamic, interactive one-day forum how to reshape the media landscape to monetise free content cross platform and how to generate traffic for these premium content services.

Working in conjunction with the International News Media Association (INMA) and the Online Publishing Association (OPA), Telemedia360 – a sister brand of Telemedia magazine – brings a wealth of industry expertise to bear in this must attend event.