Business Report: Mobile Marketing Tactics for 2012

Anthony Wayne    Mobile Apps, mobile marketing, Mobile Web Sites, Text Message Marketing     apps, apps development, mobile websites, QR Codes, sms marketing, text message marketing

Business executives are interested in many aspects of mobile marketing, according to a just released study by AT&T.  The executives showed the most interest (43%) in developing mobile apps.  Mobile bar codes, or QR Codes, also showed great interest among the businesspersons (41%).  Of course, if you are using a QR Code, you had better have it lead to a proper mobile website and 35% have interest in developing a mobile version of their website.  Text message marketing was also of great interest to the business owners.

How To Use a QR Code

Anthony Wayne    QR Codes     how to use, QR Codes, scan

QR Codes have been the darling of the marketing world for the past quarter.  This story from CBS News gives the basics of a QR Code, how to scan a QR Code, and how magazines can use QR Codes.

JC Penney Uses Innovative QR Code Promotion

Anthony Wayne    QR Codes     ats, ATSqrcode.com, JC Penney, QR Codes

J.C. Penney is providing an innovative use of QR Codes for the holiday season.  There is no doubt that QR Codes are everywhere this Christmas season.

In fact, a very similar application was done by Advanced Telecom Services back in 1990. Let’s say the grandkids sent flowers to Grandma. The grandkids would record a message on a 900 number. When Grandma received the flowers, she would call an 800 number to listen to the message from the grandkids.

Video: Custom QR Codes

Anthony Wayne    QR Codes     custom QR Code, custom QR codes, QR Code, QR Codes

Regional Sales Manager Scott Bronenberg discusses Custom QR Codes and why you should be using a Custom QR Code rather than an ordinary QR Code in your marketing and promotion.

Video: Tips to Make Your QR Code a Success

Anthony Wayne    QR Codes     custom QR codes, qr code video, QR Codes

In response to the great interest in QR Codes, Advanced Telecom Services’ President Bob Bentz discusses 5 Must-Do Things to Make Your QR Code a Success. This video was shot at the historic Old Eagle School in Wayne, Pennsylvania.

And, check out our newest QR Code site, ATSQRCodes.com.

Interest in QR Codes Trending Up

Anthony Wayne    QR Codes     QR Codes, trend

No doubt, there is a tremendous amount of increasing interest in QR Codes. Advanced Telecom Services has made quite a splash with its Custom QR Codes–2 of which were voted by CNN as the Coolest in the Nation.

Google Insights gives us some insight into just how much interest there is in QR Codes today.

QR Codes on License Plates in Croatia

Anthony Wayne    QR Codes     custom QR codes, QR Codes

The QR Code continues to take a bashing. Not because there is anything wrong with a QR Code, but mostly because most marketers are not using it in the proper way.  Users are finding that they often don’t get much value for scanning a QR Code.

At Advanced Telecom Services, we have been an unabashed supporter of the QR Code.  Mostly, because we’ve seen the value of a QR Code, especially a Custom QR Code, can bring to a promotion.

But, in journalistic integrity, we have to mention one of the worst ideas yet for a QR Code.  Take a look below at the new license plates being considered in Croatia.  I can just see it now:  Don’t Scan and Drive.

New proposed license plates in Croatia.

QR Codes Information

Anthony Wayne    QR Codes     information, QR Codes

Interesting info-graphic about QR Codes.

Market Watch Joins QR Code Craze

Anthony Wayne    QR Codes     Advanced Telecom, Bob Bentz, QR Codes

MarketWatch from Dow Jones has joined the QR Code craze by mentioning Advanced Telecom Services in its article about the latest happening in the mobile marketing world.  The article reviewed the authors that appeared in the USA Today article about mobile marketing on Friday, September 9, 2011, including Advanced Telecom Services’ own Bob Bentz.

Sexier than Skin

Anthony Wayne    QR Codes     QR Codes, Victoria's Secret

Victoria’s Secret QR Codes

When a team wins a championship, a good announcer will take a moment of silence while the viewers at home take in the moment, listen to the crowd, and watch the champions celebrate on the field.

When I saw this QR Code campaign from Victoria’s Secret, I felt the same thing.  What an innovative way to use QR Codes!

Take in the moment for yourself.