Rules for Political Telemarketing

admin    IVR     political, robocalls, telemarketing, text message marketing, voice broadcast

It is a big election year and many political candidates will be using our voice broadcast, or “robocalls,” to reach voters.  The question came up as to how the Telephone Consumer Protection Act of 1991 fits in with political candidates.  You probably know that political candidates are given more leeway when it comes to outbound telemarketing without a bonafied opt-in.

Under the Telephone Consumer Protection Act of 1991, politicians and campaign volunteers may call voters on their landline or wireless phones. But when a campaign uses an auto dialer to leave a “robocall” (precorded message), calls to wireless phones are prohibited.  In short, it is:

• legal for a campaign to call voters on their landline phones using an auto dialer to leave a robocall without the “prior express consent of the called party.”
• illegal for a campaign to contact voters using to use auto dialers and robocalls to their cellphones without prior express consent.

The same rules apply to text messages.  It is:

• legal for campaign workers to send texts to voters’ cellphones.  For this service, political candidates can use text message marketing services such as 84444.com.

To learn more about TCPA, please visit the FCC’s websites on telemarketing and SPAM texts.

Please do not consider this legal advice.  You should consult your own attorneys to get your own legal opinion.

QR Codes for Nightclubs

admin    QR Codes     nightclubs, QR Codes, text message marketing

Brownie’s 23 East is a nightclub that caters to the college crowd in the western suburbs of Philadelphia.  Each night, it entertains college students from St. Joseph’s University, Cabrini, and Villanova.

The nightclub uses a custom QR Code from Advanced Telecom Services.  When customers scan the qr code on their smartphones, they go to the mobile microsite that Advanced Telecom Services has built for them.  The microsite for Brownie’s includes information on specials, upcoming bands, and mobile coupons.  It also allows users to Like their Facebook site.

Brownie’s also uses text message marketing to keep its customers informed about what is going on at the nightclub.  Wednesday is a big night for Brownie’s and they regularly send out broadcast text messages on Wednesday afternoons.  To join the Brownie’s text club, text BROWNIES to 84444.

Brownie's 23 East uses a custom qr code, embedded with their logo, to drive customers to its mobile website.

Business Report: Mobile Marketing Tactics for 2012

admin    Mobile Apps, mobile marketing, Mobile Web Sites, Text Message Marketing     apps, apps development, mobile websites, QR Codes, sms marketing, text message marketing

Business executives are interested in many aspects of mobile marketing, according to a just released study by AT&T.  The executives showed the most interest (43%) in developing mobile apps.  Mobile bar codes, or QR Codes, also showed great interest among the businesspersons (41%).  Of course, if you are using a QR Code, you had better have it lead to a proper mobile website and 35% have interest in developing a mobile version of their website.  Text message marketing was also of great interest to the business owners.

The Hispanic Mobile Marketing Opportunity

admin    mobile marketing, Text Message Marketing     Hispanics, marketing movil, mobile marketing, text message marketing

Mobile marketing to Hispanics

At Advanced Telecom Services, we have been embracing the mobile marketing opportunity for Hispanics.  In fact, some of our most successful text message marketing programs have been in Spanish language.  That’s not surprising given the interest of Hispanics in mobile.

Did you know that:

• Hispanics have the highest penetration for mobile phones (eMarketer, 2011)
• Hispanics over-index the general market on their adoption of smartphones (Nielsen, 2011)
• Hispanics are more likely use their mobile device to download music, play games, access social networking sites (Scarborough, 2010)
• Hispanics are more receptive than other groups to receiving and trusting mobile delivered messages (THI, 2011)

In fact, our text message marketing site is not in Spanish language as well.  You can visit it on http://marketing-movil.84444.com.

Best Text Marketing Site

admin    Text Message Marketing     Text Marketing, text message marketing

There are many customers that are very excited about our text message marketing site 84444.com.  It’s easy to see why, because our text message marketing site gets RESULTS.

Text RESULTS to 84444 to try us out.

And, a special thanks to guys in the video below who have given us this video testimonial.

“Opportunity is Calling” the complete solution of 900 numbers

admin    Uncategorized     900 number, 900 Numbers, Advanced Telecom Services., ATS Praha, mobile advertising, newspapers, text message marketing

Bob Bentz, the Director of Marketing and Sales of Advanced Telecom Services, has been doing 900 number business since 1989. 900 numbers are very important for marketing tool, he has written a book named “Opportunity is Calling”, where you can find the total guideline for 900 numbers.

For More Information check this video…..

Categories of Text Message Marketing by Radio Stations

admin    media, Text Message Marketing     radio, text message marketing

Text message marketing by radio stations has been a big part of our business at Advanced Telecom Services and 84444.com.  That’s why Radio Ink magazine asked us to pen an article about the types of text messages that radio stations use.

Read the article in Radio Ink about radio text message marketing by Advanced Telecom Services’ president Bob Bentz.

Homer Simpson Uses 84444.com

admin    Text Message Marketing     Homer Simpson, text message alerts, text message marketing

If you are in need of text message marketing, you should consider the text message marketing site that the expert businesspersons use. Take Homer Simpson, for example. Homer is likely to get a raise since showing Mr. Burns his marketing genius in using 84444.com.