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Dallas , TX, February, 2007 – Radio Advertising Bureau (RAB) Show - Bob Bentz, Spark Network Services, Speaks On Mobile Marketing Solutions for Radio

Speaking at this year’s RAB Show in Dallas, Texas, Bob Bentz, Co-Owner of Spark Network Services will discuss the impact that mobile marketing can have in radio advertising.

Citing several persuasive statistics, Bentz pointed out that mobile marketing is necessary for marketers to grasp. Nearly 84% of consumers keep their cell phone on and with them throughout the day, and they rarely leave home without it. Further, 94% of text messages are open and read. This, Bentz argues, is why text message and mobile advertising can reach today’s on-the-go listener – in the car, bus, train, or on campus. Text message promotions can be most successful when supported by on-air promotion, text message blasts, and by on-line web promotions.

Spark Network Services has several mobile marketing tools to choose from . PromoTXT is an interactive mobile marketing tool kit that easily enables media and the world’s top brands to effectively interact with their audiences through text message and mobile data content. Promo TXT Radio, the latest product of Spark Network Services, is the only in-studio text messaging system that complements all the elements of your station’s broadcast from one simple, easy to use web-site. It was designed and built in conjunction with top DJ’s and Station Managers and encompasses all interactive aspects of radio.

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To learn more about how mobile marketing can increase revenue and brand loyalty, contact Bob Bentz of Spark Network Services at (610) 688-6000 or e-mail him at bobb@advancedtele.com.