Mobile Advertising

Ask most Americans if they want to receive advertisements on their cell phone and you will usually be greeted with a resounding “no!”

But, ask them if they’d like to receive a mobile coupon for their favorite pizza restaurant or notification of a sale at their favorite clothing store and you’ll probably receive a completely different answer.

Advertising to your Best Customers

At the heart of mobile advertising is the opt-in that means that consumers will only receive mobile advertisements from brands or stores that they truly want to hear from. If you can get a consumer to agree to an opt-in from your store, then you’ve certainly identified one of your best potential customers. These are customers that have actually requested to receive advertisements from you. No other medium can make that same claim.

While creating an opt-in database might seem daunting at first, it really doesn’t have to be. The key to creating an opt-in list of customers who want to receive your mobile ads is to make them an offer that will entice them to participate in an interactive mobile advertising campaign.

There’s no need to do any special advertising. Just add a keyword and short code with an enticing offer to your existing advertisements and they suddenly become interactive. The best interactive mobile advertising programs to create a viable database are text message sweepstakes or mobile coupons. Such promotions will actively involve consumers and encourage them to ask to receive future advertising from you.

Now that you have permission to send future mobile ads to your opt-in database, it’s important that you won’t abuse that privilege. There’s a fine line between your best customer and that best customer getting annoyed and becoming your worst customer. Be sure to send mobile advertisements that are truly valued by the customer and don’t send too often. The Mobile Marketing Association recommends no more than two mobile advertisements per week.

The Best Advertising Medium Ever Invented

“Mobile advertising represents the best advertising medium ever invented.” (New York Times)

But, we’ve certainly experienced the power of mobile advertising directly with our customers and advertising agencies.

Now is the time for you to enhance your advertising with the best ROI ever through mobile advertising.

Visit 84444.com for more information and to open a FREE MOBILE ADVERTISING TRIAL account.

Contact an ATS representative today by email.