There is a movement in America to cut the chain of the land line phone.  Nearly a quarter of all American households are now cell phone only households.

Perfect Match: Automated credit card and 900 numbers

More and more, Americans are relying on their cell phones as their primary means of telecommunications.  And, since cell phones in the USA have never been set up to allow 900 number calls, it’s important that pay per call programs have the ability to also earn revenue from cell phone users.

Advanced Telecom Services offers a complete automated credit card processing solution for callers who prefer to pay by credit card or debit card rather than 900 number.  The automated credit card program gives customers the ability to process high risk credit card transactions from consumers.  There is an option for built in fraud control and credit card scrubbing to limit bad debt.

Some consumers will prefer 900 numbers and some will prefer credit card processing.  If you want to get that beach house from your audiotext program, then it’s important that you offer both.

Mobile Apps Sales reach $1.6 billion in USA

No one can deny it.  Apps are hot!

In the first quarter 2010, more than 50,000 new apps were added to Apple’s App Store.

The Yankee Group estimates that apps will generate $1.6 billion in revenues in the US alone this year.

Prices of apps vary.  Some of the top sellers in apps are games.  Doodle Jump, which sells for a measly 99 cents, was downloaded 3 million times this year.  The Wall Street Journal, on the other hand, offers its app for a lofty $17.29 per month.  Within the first two weeks of its availability, it was downloaded over 3000 times.

Advanced Telecom Services offers apps for its customers like the Versus National Hockey League app and the Golf Channel PGA app.

NTR: ONLINE DATING means $ for radio and newspapers.

In 1998, radio advertising revenues in the United States were $15 billion.  This represented an 11.1% share of total ad spending.

A dozen years later, in 2010, advertising revenues are anticipated to be $14.3 billion which represents just a 7.8% share of total ad spending (Media Business Report).

Newspapers have fared much worse.  In 1998, newspaper advertising represented the largest portion of the local advertising pie at 43.7%.  Today, newspapers have only 30%.

Neither of these figures, however, count the revenue generated from a radio station or a newspaper’s online presence.  This segment is becoming increasingly important for both mediums.  As radio stations and newspapers become more comfortable with online and mobile applications and develop new revenue models in these media, the industry will be well positioned to market incremental opportunities to advertisers.

One such opportunity that a radio station or newspaper can utilize is to sponsor an online dating site that is promoted on its web site.  Such a site helps to build the community aspect of the medium, which is especially vital to a radio station.  In addition, a newspaper web site can also benefit from an online dating solution by offering an additional service to its readers.

The best thing about a media entity offering an online dating solution is that it’s just so easy.  All you have to do is promote the internet dating site with a banner ad or link from the web site.  Of course, it would be great if remnanet ROS air time or advertising space were available, but that is not a requirement.

Advanced Telecom Services and Spark Network Services can provide your radio station or newspaper with a custom web site that uses the look and feel of your medium.  The best thing, however, is this unique web site is powered by the largest singles database in the country.

All you need to do is promote the online dating solution and we’ll send you a check every month!

How’s that for NTR?

London —  2, August, 2010 – Advanced Telecom Services, a US based premium
rate service bureau, has announced that it will be targeting UK companies involved in the astrology and psychic sectors with the view to helping them make more money from the vast North American market.

The company, one of only three to be granted the necessary licences for “900″ premium rate numbers by sole US transit carrier MCI is a veteran in the premium rate industry and has been operational since 1989.

“Since most companies operating in this space in the UK are already using premium rate numbers, by adding US and Canadian ones they are able to monetize a whole new audience who already have access to their websites” commented Marc Jarrett, ATS’s European Business Development Manager.  “After all, the internet is a global medium, and the chances are that they are already receiving traffic from North America.  By working with us, they will therefore be able to create an instant new revenue stream with no additional marketing on their part”.

Unlike in the UK, MCI 900 lets information providers dictate their own charges of up to $5.00 per minute, or as a single drop charge of up to $35.00 per call.  Set-up is free, with routing costs being deducted from the accrued revenues which are paid 90 days from the end of the month in which a call was made.

For more information, visit www.advancedtele.com or email marc@advancedtele.com

About ATS:  Advanced Telecom Services provides 900 number and 800 number IVR solutions and mobile marketing services to media, advertising agencies, and entrepreneurs.  It also provides a variety of dating services, including internet dating and text message dating.  The Philadelphia-based company has international offices in Toronto, London, Dublin, Prague, and Bratislava.

The new and improve MatchLink.com

How many friends do you have that met on an online dating site?

According to a recent study by Chadwick Martin Bailey, here is how Americans who got married last year originally met:

• Work or School = 38%
• Friend or Family = 27%
• Online Dating Site = 17%
• Bars, Clubs, Social Events = 8%
• Churches = 4%
• Other = 6%

And, when it comes to couples who are currently dating in a committed relationship, 20% met on an online dating site.

There’s no denying that online dating is an important part of the social lifestyle in America today.  And, with 51% of all American adult women now single, there’s a big market for an online dating site.

Advanced Telecom Services’ MatchLink brand is now offering an improved online dating solution to radio stations and newspapers.  The online dating site combines the branding of the local media partner with the massive database of Match.com.  This means massive branding of your community combined with a large source of new found NTR.

The best thing about the MatchLink partnership is that it pays based on the lifetime value of the customer, whereas most online dating affiliate programs pay only an upfront fee and then keep all of the ongoing revenue for themselves.

Contact an Advanced Telecom Services salesperson today to get your radio station or newspaper involved in the revenue producing world of online dating.