Mobile Marketing

Mobile marketing provides a one-to-one relationship with your consumer in a way that no other medium has ever done before.

The cell phone is an incredibly personal device. It’s so personal, in fact, that even husbands and wives don’t ever share it.

The cell phone is with the individual 24 hours a day, even when asleep. Ever forget yours? It’s like leaving your wallet or keys behind and you’ll likely go back to retrieve it immediately.

Mobile Marketing is Opt-in Marketing

Mobile marketing is opt-in marketing. It is subject to the same SPAM laws as email marketing. While the regulations haven’t done a very good job in keeping your email SPAM filter any less busy, with mobile, opt-ins are rigorously enforced.

You must have permission or an existing relationship with a consumer to send mobile marketing messages to his or her cell phone. And, that’s precisely why mobile marketing works so well. Consumers have actually requested to receive your marketing messages.

Creating a Database of Opt-Ins

The key to a successful mobile marketing campaign is to build a large and highly targeted database of opt-in participants. The opt-in is best obtained through an interactive mobile marketing program where the consumer texts a unique keyword to a short code. An example is this:

Text RESULTS to 84444

In this case, “RESULTS” is the keyword and “84444” is the short code. The carriers require that a short code be used for all promotional and marketing messages. You can’t simply get a list of cell phone numbers and start sending text messages to them like you would to your friends.

Once a consumer has participated in an interactive mobile marketing campaign such as the one listed above, the marketer has now created an opt-in since it has an existing relationship with the consumer.

There are, however, other acceptable means to creating an opt-in. An opt-in can be created through a web site or through any other acceptable means where the consumer has requested that he or she be contacted via text message.

Through opt-in means, the marketer has now created a very valuable database indeed. These are consumers who want to hear from you in the future.

What to do with Your Opt-In Database

Once you have created an opt-in database, you can now send broadcast text messages to that consumer. These messages might be to notify your database of upcoming events, sales, or simply to keep your brand in front of the consumer.

One of the best things about mobile marketing is that you can create various categories of opt-ins based on geography, demographics, or interests. That way, you can send the most relevant messages to the individual consumers.

You can also reach the consumers when they are most likely to act on your offer. For example, if you were a sandwich shop, sending your broadcast text messages just before lunch time would be an ideal way to generate more business for your restaurant.

The Best ROI in Marketing Today

You want the best return on investment for your promotional dollars and mobile marketing, when paired with a proper marketing mix, delivers that.

Mobile marketing is surprisingly inexpensive. For instance, with Advanced Telecom Services’ 84444.com product, you can open a mobile marketing account and then get started in mobile promotions or mobile advertising for as little as $79 per month. Since you are using a shared short code, you won’t have to pay the required $1000 per month and high initial investment to get started in the mobile marketing business. We’ve already done that for you.

Reaching your best customers with a personalized mobile message has never been easier or more economical than with the do-it-yourself mobile marketing tools provided by Advanced Telecom Services.

We’ve got your customers…right in their pockets.

Visit 84444.com and open a mobile marketing free trial account now.

Contact an ATS representative today by email.