Pound Codes – Premium

Pound Codes – Premium

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It’s Like a 900 Number for the Cell Phone in Canada

pound codeThe pound code, also known as a “voice short code,” is the greatest innovation for premium rate content in North America in the last two decades.

While our neighbors in the States have continued to struggle with creating a viable pound code product,Canada has done it the right way.  It is a relatively easy billing mechanism to obtain and the ease of operation for the consumer has made it a great solution for the Canadian marketplace.

Pound codes, known as “voice short codes” in Europe, allow a consumer simply to touch the pound code (#) on his cellular phone plus a 4-digit number. The consumer is then directed to the associated information either via audiotext or live operator services.  The user experience is terrific given that the consumer can access a voice rather than a premium SMS solution.  It is ideal for interactive Call TV programs or those services that reach its audience on the move.

 

Pound Codes — Canada

The tremendous advantage of the pound code is that it opens up the market for reaching cell phone users. Unfortunately, pound codes canada900 numbers are not accessible from cell phones in Canada so a viable alternative was clearly needed.  And, since cell phone-only households continue to grow in Canada, the pound code is playing an important role in opening up premium rate content to nearly 100% of the Canadian population.

Financials for the pound code are as follows:

  • Initial Investment = $3500
  • Monthly Access = $150
  • Call Processing = .05/minute
  • Carrier Return = 40% (most carriers); 28% (Rogers/Fido)

Participating carriers on the pound code include: Aliant; Bell; Solo; Island Tel; NB Tel; MT&T; Rogers; Fido; SaskTel; Telebec; Northern Tel; Northwest Tel; Telus; Koodoo; Clearnet; Virgin; Presidents Choice; Videotron Mobile.

 

Standard Rate Pound Codes (USA & Canada)

Standard rate pound codes, also known as voice short codes, are available from ATS Mobile via our shared #250 short code.  For more information about standard rate voice short codes, click here.

Call us at 1-610-688-6000 (U.S.) or 1-416-800-2490 (Canada). Or, complete and submit the Contact Us form today.