NEW! Pay Per Call Program for Cell Phones
Pound codes, also known as voice short codes, are set to revolutionize the pay-per-call industry in what has been the greatest innovation since the mass availability of the 900 number in 1989.
With a pound code, callers press the # sign and then a 4-digit number to access the same content that is available on a 900 number from a landline phone.
The rap against 900 numbers has long been the product’s inability to access cell phones and, more specifically, cell phone-only households in the United States. The pound code solves this problem as now marketers can take advantage of consumers who prefer to use their cell phone to make a premium rate call. Moreover, the pound code opens up the market of cell phone-only households and those who have landline providers that do not participate in the 900 number system.
While the initial pricing from the carriers on the pound code product is not cheap ($5,000 start-up, plus $10,000 per month minimum, with a 2 year minimum commitment), voice short codes offer a tremendous addition for large marketers to tap the power of the mobile phone and offer a differentiator that competitors do not provide.
To start your own voice short code program, contact an ATS representative today by email.
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